Coordinator, Lifecycle Marketing

Nashville SC; Nashville (TN); On-site; USD 52,000 - 78,000; Full time

Job summary

Nashville SC is seeking a Coordinator, Lifecycle Marketing to help execute the club's direct-to-fan marketing strategy. You will work with the Senior Manager and manage campaign timelines, creative requests, and deploy email and SMS campaigns to targeted fan segments.

The role supports paid media across digital and traditional channels, analyzes performance, runs A/B tests, and ensures consistent messaging across channels, including game days.

Qualifications

• Experience building email campaigns and SMS programs.
• Ability to segment audiences and analyze campaign data.
• Strong copywriting and editing skills.
• Highly organized with the ability to manage multiple deadlines.
• Effective cross-department communication.

Responsibilities

• Build, test, and deploy email campaigns that support ticketing, merchandise, partnerships, and community initiatives.
• Manage the Club's SMS messaging program, including content creation, scheduling, and list management.
• Segment the fan database by behavior, preferences, and fan journey stage with analytics support.
• Develop personalized messaging for key audiences, including season ticket members and prospective fans.
• Coordinate and track paid media campaigns with internal stakeholders.
• Maintain consistent messaging across email, SMS, and paid media.
• Monitor campaign performance and report on open rates, click-through rates, conversions, and revenue.
• Run A/B tests and recommend improvements to increase engagement and retention.
• Perform other duties as assigned.

Skills

Email marketing

SMS marketing

Audience segmentation

Copywriting

Project management

Team player

Communication

Creative collaboration

Tools

Salesforce Marketing Cloud

Klaviyo

Attentive

Airtable

Job description

The Coordinator, Lifecycle Marketing will assist in executing the Club’s direct-to-fan marketing strategy. Working directly with the Senior Manager, Digital Strategy & Paid Media, this role will manage campaign timelines and creative requests, support paid media campaigns across digital and traditional channels, and build and deploy email and SMS campaigns to targeted segments of the fanbase.

Responsibilities:

• Build, test, and deploy email campaigns that support ticketing, merchandise, partnership, and community initiatives
• Manage the Club's SMS messaging program, including content creation, scheduling, and list management
• Work with the Business Strategy and Analytics team to segment the fan database by behavior, preferences, and fan journey stage
• Develop personalized messaging for key audiences, including season ticket members, single-match buyers, and prospective fans
• Coordinate and track paid media campaigns with internal stakeholders
• Maintain consistent messaging across email, SMS, and paid media
• Monitor campaign performance and report on key metrics, including open rates, click-through rates, conversions, and revenue
• Run A/B tests and recommend improvements to increase engagement and retention
• Perform other duties as assigned

Qualifications:

• Working knowledge of email and SMS platforms (such as Salesforce Marketing Cloud, Klaviyo, or Attentive), plus the ability to segment audiences and analyze campaign performance data
• Strong copywriting and editing skills
• Highly organized, with the ability to manage multiple deadlines and priorities at once
• Effective verbal and written communication, and comfort working across departments
• Ability and internal drive to demonstrate a positive attitude and strong work ethic in the performance of all job responsibilities
• Ability to be a team player and thrive in a collaborative, creative environment
• Graphic design and/or video editing skills are a plus
• Ability to work long, flexible hours including gamedays, evenings, weekends and holidays as requirered
• Experience with Airtable or similar project management tools is a plus