Lifecycle Marketing Coordinator: CRM & Campaigns

[solidcore]; Arlington (VA); On-site; USD 59,000 - 64,000; Full time

Benefits offered by this job

Bonus eligibility

Medical, dental, vision insurance

401(k) with employer match

Paid parental leave

Flexible PTO

Free drop-in classes

Job summary

solidcore is seeking a CRM & Lifecycle Marketing Coordinator to support campaigns across email, SMS, and push notifications from our Arlington HQ. You will build journeys, draft copy, and optimize segmentation to engage clients throughout the lifecycle.

You will collaborate with Marketing Ops to analyze performance, run A/B tests, and ensure brand voice. Strong CRM experience and attention to detail are essential for success in a fast-paced fitness brand.

Qualifications

• Bachelor's degree preferred, ideally in Marketing, Communications, or a related field.
• 1-2 years in CRM or lifecycle marketing, agency or in-house.

Responsibilities

• Build and schedule email, SMS, and push campaigns.
• Set up and maintain automated client journeys.
• Draft copy and provide feedback on agency creative in Figma/Canva.
• Build and validate client/prospect segments.
• Partner with Lifecycle team on segmentation and personalization.
• Run A/B tests on subject lines, send times and content.
• Pull and summarize campaign data in reports and dashboards.
• Maintain a shared content calendar and coordinate send dates.
• Leverage AI tools to accelerate campaigns and reporting.

Skills

CRM software experience

Copywriting

Data analysis

Project management

Communication

Attention to detail

Education

Bachelor's degree preferred

Tools

Klaviyo

Axle

Figma

Canva

Tableau

InsightsOS

Job description

solidcore is seeking a CRM & Lifecycle Marketing Coordinator to support campaigns across email, SMS, and push notifications from our Arlington HQ. You will build journeys, draft copy, and optimize segmentation to engage clients throughout the lifecycle.

You will collaborate with Marketing Ops to analyze performance, run A/B tests, and ensure brand voice. Strong CRM experience and attention to detail are essential for success in a fast-paced fitness brand.