Lifecycle Marketing Coordinator: Email, SMS & Personalization

BEHAVIORAL HEALTH PRACTICE SERVICES LLC.; United States; Remote; USD 66,000 - 80,000; Full time

Benefits offered by this job

Medical

Dental

Vision

AD&D

Short/Long-term disability

Life insurance

401k with employer match

Parental leave

Paid time off

Holiday pay

Employee Assistance Program

Job summary

LifeStance Health is seeking a Lifecycle Marketing Coordinator to support patient lifecycle programs across email, SMS, and owned channels. You’ll work with the Lifecycle Marketing Manager and partners to execute campaigns, ensure operational excellence, and deliver personalized experiences at scale.

You will manage audience segmentation, marketing automation, QA, and performance reporting, collaborating across Marketing, Data, Operations, Analytics, Clinical, and Digital teams to drive growth

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–6 years of lifecycle marketing, CRM, email, digital marketing, or marketing operations.
• Experience with Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, or similar tools.
• Strong detail orientation with multiple projects and deadlines.
• Experience executing email and SMS campaigns in fast-paced environments.
• Proficient in data, reporting, and audience segmentation.

Responsibilities

• Execute lifecycle marketing campaigns across email, SMS, and other channels.
• Develop and maintain automated journeys, triggered communications, and nurture programs.
• Perform QA testing to ensure campaigns render correctly on all devices and clients.
• Maintain campaign documentation, calendars, and workflows to improve efficiency.
• Coordinate asset collection, reviews, approvals, and deployment timelines.
• Support audience segmentation and personalization strategies.
• Collaborate with Analytics/Data teams to validate audience criteria and eligibility.
• Ensure privacy and consent compliance in audience lists and suppression logic.
• Assist with A/B testing and measurement frameworks to improve performance.
• Monitor performance and provide routine reporting on engagement and conversions.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

Data analysis

Education

Bachelor's degree in Marketing

Tools

Braze

Salesforce Marketing Cloud

HubSpot

Marketo

Iterable

Job description

LifeStance Health is seeking a Lifecycle Marketing Coordinator to support patient lifecycle programs across email, SMS, and owned channels. You’ll work with the Lifecycle Marketing Manager and partners to execute campaigns, ensure operational excellence, and deliver personalized experiences at scale.

You will manage audience segmentation, marketing automation, QA, and performance reporting, collaborating across Marketing, Data, Operations, Analytics, Clinical, and Digital teams to drive growth