Lifecycle Marketing Pro: CRM & Email Journeys

Content Creators; Arlington (VA); On-site; USD 59,000 - 64,000; Full time

Benefits offered by this job

Competitive salary

Bonus eligibility

Monthly cell phone stipend

401(k) with employer match

Medical, dental, and vision insurance

Paid parental leave

Flexible PTO

Free drop-in classes at solidcore

Job summary

solidcore is hiring a CRM & Lifecycle Marketing Coordinator to join our Marketing team at HQ in Arlington, Virginia. You will design, schedule, and optimize email, SMS, and push campaigns that guide clients from onboarding to advocacy.

The role blends copywriting, project management, and analytics to keep every touchpoint accurate, on-brand, and performant. Strong CRM platform experience and a passion for fitness are required.

Qualifications

• Hands-on experience with a CRM/marketing automation platform (Klaviyo and/or Axle strongly preferred).
• Strong copywriting and editing skills, with the ability to adapt to brand voice guidelines.
• Familiarity with data tools and dashboards (Tableau).

Responsibilities

• Build and schedule email, SMS, and push campaigns across channels.
• Set up and maintain automated client journeys and onboarding flows.
• Draft copy and provide feedback on agency-created creative in Figma/Canva with brand standards.
• Build and validate client and prospect segments based on lifecycle stages.
• Translate client behavior data into segmentation logic and personalization strategies.
• Run A/B tests on subject lines, send times, and content to improve engagement.
• Pull and summarize campaign data into actionable recaps using Klaviyo and Tableau.
• Maintain a shared content calendar with cross-functional partners.
• Leverage AI tools to accelerate campaign development and reporting while safeguarding brand voice.

Skills

CRM platforms (Klaviyo/Axle)

Copywriting

Campaign execution

Audience segmentation

Data analysis (Tableau)

AI-assisted workflows (Claude)

Cross-functional collaboration

Project management

Organization

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Klaviyo

Axle

Figma

Canva

Tableau

Job description

solidcore is hiring a CRM & Lifecycle Marketing Coordinator to join our Marketing team at HQ in Arlington, Virginia. You will design, schedule, and optimize email, SMS, and push campaigns that guide clients from onboarding to advocacy.

The role blends copywriting, project management, and analytics to keep every touchpoint accurate, on-brand, and performant. Strong CRM platform experience and a passion for fitness are required.