CF User Customer Journey, Lead Nurture, and Conversion Manager

Together Light; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Christian Filipina is seeking a CF User Customer Journey, Lead Nurture, and Conversion Manager to design and optimize customer journeys, engage leads, and drive purchases across onboarding to loyalty. You will focus on retention, conversion, and lifecycle performance, using automation and segmentation to deliver data-driven messages.

Collaborate across teams to track KPIs with our CRM, Google Analytics, and Sheets, and run A/B tests to continuously improve results.

Qualifications

• At least 3 years of experience managing the customer journey from post-signup through purchase, ideally in a product marketing role.
• Strong proficiency in Google Sheets for tracking data, analyzing metrics, and reporting results.
• Excellent verbal and written communication skills to effectively collaborate with partners and internal teams.
• Proven ability to map customer journeys and run cohesive campaigns across the user lifecycle.
• Strong focus on ensuring accuracy and success across lifecycle performance metrics.
• Proficiency in using marketing automation tools like Customer.io, Braze, HubSpot, Klaviyo, or custom CRMs.
• Data-driven mindset with ability to track performance, identify trends, and provide actionable insights for continuous improvement.

Responsibilities

• Map and maintain the customer journey across onboarding, engagement, and purchase.
• Segment the audience and create tailored messaging for each segment.
• Develop emails, SMS, push, in-app messaging, and pop-ups.
• Personalize marketing at scale based on behavior and demographics.
• Set up and optimize automated campaigns across lifecycle stages.
• Track KPIs and analyze data using CRM, Google Analytics, and Sheets.
• Coordinate cross-channel experiences across email, social, and in-app.
• Plan and execute A/B testing; document learnings and apply winners.

Skills

Lifecycle marketing

Google Sheets

Communication skills

Lifecycle mapping

Marketing automation

Data-driven

Attention to detail

Tools

Customer.io

Braze

HubSpot

Klaviyo

CRM systems

Job description

CF User Customer Journey, Lead Nurture, and Conversion Manager

They Signed Up.... But Can You Get Them to Buy?

Imagine having hundreds of quality new leads signing up at your dating service every day - a dating service that actually works with tens of thousands of happy clients. You have a dating website, a dating app, a huge pool of beautiful women who are online. But still, 98% of those quality leads that signed up never buy. Just 2% are buying.

In fact, most of the new leads don't even spend more than ten minutes, then leave - forever. You've got a phone sales team ready to make high ticket sales. You've got those ladies online. You've got thousands of testimonials. But most of those new leads never call in to the number, never spend a dollar.

If that sounds like hell to you, this is the wrong job.

But if that sounds like an amazing opportunity, READ ON!

Let me ask you these questions...

1. Are you obsessed with the user's point of view, understanding what it is like to be them?

2. Can you keep track of multiple campaign flows and turn on a dime when a new opportunity emerges?

3. Do you love "segmenting your audience" and marketing to each segment appropriately?

4. Are you able to set up new marketing flows using A/B testing, to continuously improve your results?

5. Have you been successful before in building marketing systems to get leads fully engaged and ready to call in and pay?

If you answered yes to those questions, we want to hear from you!

About The Role:

As the CF User Customer Journey, Lead Nurture, and Conversion Manager, you will focus on creating and optimizing customer journeys. You won't be buying media or creating external ads - that's someone else's job. What you will do is to get those quality new leads to be engaged and to buy.

You’ll manage campaigns that guide users from onboarding to loyalty, using automation and segmentation to drive engagement. With a strong focus on retention, conversion, and lifecycle performance, you’ll optimize each stage of the user experience. Collaborating across teams, you’ll ensure consistent, data-driven communication that supports business growth with actionable insights.

Our number one brand now is Christian Filipina - one of the most trusted dating platforms in 2026.

This role focuses on lifecycle marketing and conversion optimization - it does not require any specific religious affiliation. While our platform serves a faith-based community, this role does not require any specific religious affiliation, belief, or practice. We welcome applicants of all backgrounds.

Key Responsibilities:

1. Customer Journey Mapping

Develop and maintain a deep understanding of the customer journey, keeping it documented visually and in text. This documentation is used in identifying key touchpoints and opportunities for engagement throughout the entire lifecycle. Identify key drop-off points, growth opportunities, and friction in the user journey.

2. Segmentation & Targeting:

Segment the customer base based on demographics, behaviour, intent, payment history, lifecycle stage & other relevant criteria. Create tailored messaging strategies and conversion funnels for each segment to maximize engagement and conversions.

3. Emails / SMS / Push notifications / In-app Messaging / Pop-up Marketing:

Develop and execute campaigns that align with different stages of the customer lifecycle, as they learn what we offer, get engaged, get excited, and then finally call in. You'll help come up with the SMS messages, in-app push notifications, and emails to reach out with news from us.

4. Personalisation at Scale:

Leverage data to implement personalized marketing strategies to deliver relevant content and offers based on customer behavior, preferences, and demographics. Tailor recommendations, calls-to-action, and reminders to resonate with individual users and increase response rates.

5. Automation:

Utilize marketing automation tools to set up and optimize automated campaigns, ensuring timely and personalized communication with customers at various lifecycle stages.

6. Data Analysis & Reporting:

Track KPIs across activation, engagement, retention, and conversion. Analyze customer data to track the performance of lifecycle marketing campaigns, identify trends, regularly report, and provide actionable insights for continuous improvement. You'll do this with a combination of using our custom CRM, Google Analytics, and Google Sheets.

7. Cross-Channel Integration:

Ensure a seamless and cohesive customer experience across multiple channels and devices, such as email, social media, in-app messaging, and other relevant touchpoints.

8. Testing and Optimization

Conduct A/B testing and other experiments to optimize messaging, timing, and content to improve overall campaign effectiveness. Document learnings and implement winners across journeys. You'll oversee all the tests starting from the moment a user provides their email address or phone number, through their onboarding, through their use of the website and apps, and up to the point when our salesperson sells them a package.

Qualifications:

1. Proven Experience:

At least 3 years of experience managing the customer journey from post-signup through purchase, ideally in a product marketing role.

2. Google Sheets Expertise:

Strong proficiency in Google Sheets for tracking data, analyzing metrics, and reporting results.

3. Communication Skills:

Excellent verbal and written communication skills to effectively collaborate with partners and internal teams.

4. Lifecycle Campaigns and Customer Mapping:

Proven ability to map customer journeys and run cohesive campaigns across the user lifecycle.

5. Attention to Detail:

Strong focus on ensuring accuracy and success across lifecycle performance metrics.

6. Marketing Automation:

Proficiency in using marketing automation tools like Customer.io, Braze, HubSpot, Klaviyo, or custom CRMs (like you'll use with us) to automate campaigns.

7. Data Driven:

Comfortable using data to track the performance of lifecycle marketing campaigns, identify trends, regularly report, and provide actionable insights for continuous improvement.