Lifecycle Marketing & Automation Manager

Seattle Sounders FC & Seattle Reign FC; Renton (WA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Comprehensive Healthcare Coverage

Unlimited Paid Time Off

401(k) Matching

Fertility & Family-Building Support

Inclusive Parental Leave

Transit ORCA cards

Job summary

Seattle Sounders FC & Seattle Reign FC is seeking a Manager, Marketing Automation & Operations to own the lifecycle marketing platform, govern data, deliverability, and privacy across email, SMS, push, and in‑app channels, while building scalable, compliant programs.

You will lead the migration from Salesforce Marketing Cloud, design cross‑channel journeys, and partner with BI, IT, and Marketing to align data pipelines with reporting needs.

Qualifications

• 5+ years in marketing operations and automation, incl. 3+ years administering a marketing automation platform.
• Experience integrating a marketing automation platform with a CRM, including lead management, lead scoring, and bi-directional data sync.
• Hands-on experience with email deliverability, including domain authentication (SPF, DKIM, DMARC) and IP warming.
• Experience running automation for two brands in one instance.
• Track record of running marketing operations work through AI agents and automation, with the context, review steps, and data guardrails to do it safely.
• Preferred: Salesforce CRM.
• Preferred: Lifecycle models and audience segmentation inside a marketing automation platform.
• Preferred: Experience with Customer.io, Salesforce Marketing Cloud, or Braze.
• Preferred: Experience with Amperity.
• Preferred: Experience with email testing tools, Google Analytics, and Tableau.
• Preferred: Experience in sports or live events is a plus.

Responsibilities

• Own platform health, roadmap, audits, troubleshooting, feature adoption, and vendor management.
• Lead transition from Salesforce Marketing Cloud and post-launch build-out.
• Define data schema, integrations, and governance for campaigns across clubs.
• Set campaign governance standards across brands and manage permissions, audit trails, and calendars.
• Train marketers to build campaigns independently with AI features, documentation, onboarding, and certification paths.
• Own email deliverability, including domain authentication and sender reputations.
• GDPR/CCPA/CAN-SPAM compliance workflows, consent management, and suppression strategies.
• Design, build, and maintain cross-channel journeys across email, SMS, push, in-app, and paid media.
• Partner with BI to define data requirements, data quality, and data feeds; manage data quality in the platform.
• Lead experimentation and optimization; translate results into insights for Marketing Managers.
• Build and maintain lifecycle stage model and lead scoring; support Salesforce writeback and suppressions.
• Own recurring reporting on campaign and journey performance; create executive-level views.
• Configure, govern, and measure AI features; evaluate technologies to reduce tool overlap.
• Use AI agents for routine campaign production with proper review steps.
• Education and Experience: five+ years in marketing operations and automation; two brands; Salesforce/CRM integration.

Skills

Marketing operations

Marketing automation

CRM integration

Lead management

Lead scoring

Email deliverability

Domain authentication

IP warming

Multi-brand automation

AI in marketing

Platform governance

Tools

Salesforce CRM

Customer.io

Braze

Salesforce Marketing Cloud

Amperity

Google Analytics

Tableau

Job description

Seattle Sounders FC & Seattle Reign FC is seeking a Manager, Marketing Automation & Operations to own the lifecycle marketing platform, govern data, deliverability, and privacy across email, SMS, push, and in‑app channels, while building scalable, compliant programs.

You will lead the migration from Salesforce Marketing Cloud, design cross‑channel journeys, and partner with BI, IT, and Marketing to align data pipelines with reporting needs.