Marketing Automation & Lifecycle Ops Manager

Seattle Sounders FC; Renton (WA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Comprehensive Healthcare Coverage

Generous Paid Time Off & Leave

Retirement Planning Support

Fertility & Family-Building Support

Inclusive Parental Leave

Peace of Mind Coverage

Complimentary tickets to matches and O

RCCA transit benefits

Job summary

Seattle Sounders FC seeks a Manager, Marketing Automation & Operations to own the lifecycle marketing platform, lead cross-channel journeys, and ensure data privacy and deliverability. You will partner with BI and marketing teams to define data needs, build scalable programs, and drive revenue growth.

The role oversees migration from legacy systems, establishes governance standards, and trains teams to operate campaigns independently while maintaining brand integrity and compliance across both

Qualifications

• 5+ years in marketing operations and automation.
• 3+ years administering a marketing automation platform.
• Experience integrating a marketing automation platform with a CRM.
• Hands-on experience with email deliverability and domain authentication.
• Experience running automation for two brands in one instance.
• Experience leading AI-driven marketing operations initiatives.

Responsibilities

• Own and govern the clubs' marketing automation platform across Sounders FC and Reign FC.
• Lead post-launch build-out after migration from Salesforce Marketing Cloud.
• Set campaign production standards, governance, and audit trails.
• Train marketers to build campaigns independently with data guardrails.
• Own email deliverability, domain authentication, and sender reputations.
• Design cross-channel journeys and lead scoring logic.
• Partner with BI to define data requirements and reporting needs.
• Lead experimentation and optimization programs (A/B, multivariate).
• Maintain lifecycle stage models and suppression policies.
• Produce regular performance reporting tied to revenue and growth.

Skills

Marketing operations

Automation platforms

Email deliverability

Lead scoring

Cross-channel journeys

Privacy compliance

Tools

Salesforce CRM

Customer.io

Braze

Salesforce Marketing Cloud

Amperity

Job description

Seattle Sounders FC seeks a Manager, Marketing Automation & Operations to own the lifecycle marketing platform, lead cross-channel journeys, and ensure data privacy and deliverability. You will partner with BI and marketing teams to define data needs, build scalable programs, and drive revenue growth.

The role oversees migration from legacy systems, establishes governance standards, and trains teams to operate campaigns independently while maintaining brand integrity and compliance across both