Lifecycle Marketing Automation Lead for iLottery

GamblingCareers.com; Quincy (MA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Aristocrat is seeking a Marketing Automation Strategist to lead lifecycle marketing and automation for the Michigan iLottery program. You will design, implement, and optimize multi-channel journeys across email, SMS, push, and in-app experiences to boost engagement and revenue.

The role requires hands-on Bloomreach experience, strong analytics, and collaboration across marketing and product teams. This position favors a data-driven, proactive candidate who can scale campaigns, manage complex

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in marketing automation, lifecycle marketing, CRM operations, or marketing operations.
• Hands-on experience with Bloomreach Engagement or similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Proven ownership of lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating for dynamic personalization.
• Strong analytical skills to translate data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized, self-directed, and proactive in a hybrid team

Responsibilities

• Take full responsibility for the marketing automation and lifecycle approach for the Michigan iLottery program.
• Own lifecycle automation performance and scalability as primary accountable.
• Partner with marketing and business leaders to define priorities and opportunities.
• Design, build, and optimize workflows across email, SMS, push, weblayers, in-app, surveys, and website experiences.
• Leverage predictive modeling and personalization to drive engagement and retention.
• Configure triggers, segmentation, and multi-step customer journeys.
• Execute promotions within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting.
• Identify automation risks and technical limitations; enforce QA and launch standards.
• Build A/B and multivariate tests to improve performance.
• Monitor metrics and translate results into actionable insights.

Skills

Lifecycle marketing

Marketing automation

CRM operations

Campaign experimentation

Data-driven personalization

Cross-functional collaboration

Analytics & reporting

Hybrid team collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Bloomreach Engagement

Bloomreach weblayers

Bloomreach in‑app messaging

Jinja templating

Job description

Aristocrat is seeking a Marketing Automation Strategist to lead lifecycle marketing and automation for the Michigan iLottery program. You will design, implement, and optimize multi-channel journeys across email, SMS, push, and in-app experiences to boost engagement and revenue.

The role requires hands-on Bloomreach experience, strong analytics, and collaboration across marketing and product teams. This position favors a data-driven, proactive candidate who can scale campaigns, manage complex