Lifecycle Marketing Automation Lead

Aristocrat Interactive; Richmond (VA); On-site; USD 84,000 - 156,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off

401(k) with employer matching

Job summary

Aristocrat Interactive, a leader in online gaming solutions, seeks a Marketing Automation Strategist to drive lifecycle programs for the Michigan iLottery initiative. You’ll own automation workflows across email, SMS, in-app messages, and web experiences, using predictive modeling to boost engagement and retention.

Ideal candidates bring 5+ years in marketing automation, strong data skills, and Bloomreach Engagement experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in marketing automation, lifecycle marketing, CRM operations, or marketing operations.
• Proven hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Demonstrated experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating logic for dynamic personalization.
• Strong analytical skills to synthesize data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized and diligent, with the ability to manage multiple high-impact initiatives.
• Self-directed and proactive, growing in a hybrid, cross-functional team structure.

Responsibilities

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
• Act as the primary point of accountability for lifecycle automation performance and scalability.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and advanced personalization features to drive engagement and retention.
• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
• Complete promotional and bonus campaigns within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
• Identify and resolve automation risks and technical limitations.
• Enforce QA, testing, and launch standards for all automated campaigns.
• Build and complete A/B and multivariate tests to continuously improve performance.
• Monitor and report on important metrics, translating results into actionable insights.

Skills

Marketing automation

Lifecycle marketing

CRM operations

Campaign experimentation

Predictive modeling

Data-driven personalization

Analytical skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Bloomreach Engagement

Jinja templating

Job description

Aristocrat Interactive, a leader in online gaming solutions, seeks a Marketing Automation Strategist to drive lifecycle programs for the Michigan iLottery initiative. You’ll own automation workflows across email, SMS, in-app messages, and web experiences, using predictive modeling to boost engagement and retention.

Ideal candidates bring 5+ years in marketing automation, strong data skills, and Bloomreach Engagement experience.