Lifecycle Marketing Automation Lead

GamblingCareers.com; Richmond (VA); On-site; USD 110,000 - 150,000; Full time

Job summary

Aristocrat is seeking a Marketing Automation Strategist to advance Michigan iLottery customer engagement, personalization, and revenue growth. You will own lifecycle marketing from strategy to execution across channels and partner with leadership to shape automation opportunities.

Bring 5+ years in marketing automation, strong Bloomreach experience, and data-driven storytelling. This hybrid, cross-functional role offers growth in a dynamic team scaling world-class campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
• Proven hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Demonstrated experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating logic for dynamic personalization.
• Strong analytical skills to synthesize data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized and diligent, with the ability to manage multiple high-impact initiatives.
• Self-directed and proactive, growing in a hybrid, cross-functional team structure.

Responsibilities

• Take ownership of the complete marketing automation and lifecycle approach for the Michigan iLottery program.
• Be the primary owner for lifecycle automation performance and scalability.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Create, build, and optimize automated workflows across email, SMS, push, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and personalization to drive engagement and retention.
• Configure and manage triggers, segmentation, and multi-step journeys.
• Run promotions and bonuses within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting.
• Identify and resolve automation risks and limitations.
• Enforce QA, testing, and launch standards for campaigns.
• Build A/B and multivariate tests to improve performance.
• Monitor and report on key metrics and translate results into insights.

Skills

Lifecycle marketing

CRM operations

Campaign experimentation

Bloomreach Engagement

Jinja templating

Data analysis

Communication

Collaboration

Proactive/self-directed

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Bloomreach platform

Job description

Aristocrat is seeking a Marketing Automation Strategist to advance Michigan iLottery customer engagement, personalization, and revenue growth. You will own lifecycle marketing from strategy to execution across channels and partner with leadership to shape automation opportunities.

Bring 5+ years in marketing automation, strong Bloomreach experience, and data-driven storytelling. This hybrid, cross-functional role offers growth in a dynamic team scaling world-class campaigns.