Lifecycle Marketing Automation Lead

Aristocrat; Lansing (MI); On-site; USD 84,000 - 156,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with employer matching

Paid time off

Job summary

Aristocrat is seeking a Marketing Automation Strategist to lead the Michigan iLottery program’s lifecycle marketing and cross-channel automation. You will own the end-to-end automation workflows across email, SMS, push, weblayers, in-app messages, and website experiences, leveraging predictive modeling for personalization and growth.

You will partner with marketing leaders to prioritize opportunities, ensure QA, run A/B tests, and monitor performance metrics to drive engagement and retention in

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
• Proven hands-on experience with Bloomreach Engagement or similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating logic for dynamic personalization.
• Strong analytical skills to synthesize data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized and diligent, with ability to manage multiple initiatives.

Responsibilities

• Take full responsibility for the comprehensive marketing automation and lifecycle approach for the Michigan iLottery program.
• Act as the primary point of accountability for lifecycle automation performance and scalability.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and advanced personalization features to drive engagement and retention.
• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
• Complete promotional and bonus campaigns within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
• Identify and resolve automation risks and technical limitations.
• Enforce QA, testing, and launch standards for all automated campaigns.
• Build and complete A/B and multivariate tests to continuously improve performance.
• Monitor and report on important metrics, translating results into actionable insights.

Skills

Lifecycle marketing strategy

CRM operations

Campaign experimentation

Analytical skills

Communication and collaboration

Self-directed, proactive

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Bloomreach Engagement

Jinja templating

Job description

Aristocrat is seeking a Marketing Automation Strategist to lead the Michigan iLottery program’s lifecycle marketing and cross-channel automation. You will own the end-to-end automation workflows across email, SMS, push, weblayers, in-app messages, and website experiences, leveraging predictive modeling for personalization and growth.

You will partner with marketing leaders to prioritize opportunities, ensure QA, run A/B tests, and monitor performance metrics to drive engagement and retention in