Lifecycle Marketing Automation Lead (iLottery)

Aristocrat; Quincy (MA); On-site; USD 84,000 - 156,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Job summary

Aristocrat Interactive is seeking a Marketing Automation Strategist to propel the Michigan iLottery program with data-driven, personalized customer journeys across multiple channels. You will own lifecycle automation, partner with marketing and business leaders, and ensure QA, testing, and performance tracking while leveraging Bloomreach Engagement.

This hybrid role requires a bachelor’s degree and 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or related

Qualifications

• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations.
• Hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with templating logic (e.g., Jinja) for dynamic personalization.
• Strong analytical skills to synthesize data into insights and recommendations.
• Excellent communication and collaboration skills.

Responsibilities

• Own the complete marketing automation and lifecycle approach for the Michigan iLottery program.
• Be the primary accountability for lifecycle automation performance and scalability.
• Define lifecycle priorities and automation opportunities with marketing and business leaders.
• Build and optimize automated workflows across email, SMS, push, weblayers, in-app messages, surveys, and website experiences.
• Use predictive modeling and personalization to drive engagement and retention.
• Configure triggers, segmentation, and multi-step journeys.
• Execute promotional and bonus campaigns within workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting.
• Identify automation risks and enforce QA, testing, and launch standards.
• Run A/B and multivariate tests to improve performance.
• Monitor metrics and translate results into actionable insights.

Skills

Marketing automation

Lifecycle marketing

CRM operations

Campaign experimentation

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Bloomreach Engagement

Jinja templating

Job description

Aristocrat Interactive is seeking a Marketing Automation Strategist to propel the Michigan iLottery program with data-driven, personalized customer journeys across multiple channels. You will own lifecycle automation, partner with marketing and business leaders, and ensure QA, testing, and performance tracking while leveraging Bloomreach Engagement.

This hybrid role requires a bachelor’s degree and 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or related