Lifecycle Marketing Automation Lead for iLottery

Aristocrat Interactive; Bedford (NH); On-site; USD 84,000 - 156,000; Full time

Job summary

Aristocrat Interactive is seeking a Marketing Automation Strategist to drive customer engagement for the Michigan iLottery program. You will design scalable, data-driven journeys across channels and partner with marketing and leadership to optimize campaigns.

The role requires 5+ years in related roles, a bachelor's degree, and hands-on Bloomreach Engagement experience, with a hybrid work environment and a competitive pay range.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in marketing automation, lifecycle marketing, CRM ops, or marketing ops.
• Hands-on Bloomreach Engagement experience.
• Experience with lifecycle strategy, behavioral targeting, and campaign experimentation.
• Experience owning lifecycle/CRM performance metrics.
• Familiar with Bloomreach features like weblayers and in-app messaging.
• Experience with Jinja or templating logic for dynamic personalization.

Responsibilities

• Own the marketing automation and lifecycle for the Michigan iLottery program.
• Lead automation performance and scalability across channels.
• Collaborate with marketing/business leaders to set priorities.
• Build and optimize workflows across email, SMS, push, weblayers, in-app messages, surveys, and web experiences.
• Use predictive modeling and personalization to boost engagement.
• Configure triggers, segmentation, and multi-step journeys.
• Coordinate promotions within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms.
• Identify risks and limitations in automation.
• Enforce QA/testing/launch standards.
• Plan and execute A/B and multivariate tests.
• Monitor metrics and translate results into insights.

Skills

Marketing automation

Lifecycle marketing

CRM operations

Data analysis

Communication

Collaboration

Hybrid teamwork

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Bloomreach Engagement

weblayers

in-app messaging

Jinja templating

Job description

Aristocrat Interactive is seeking a Marketing Automation Strategist to drive customer engagement for the Michigan iLottery program. You will design scalable, data-driven journeys across channels and partner with marketing and leadership to optimize campaigns.

The role requires 5+ years in related roles, a bachelor's degree, and hands-on Bloomreach Engagement experience, with a hybrid work environment and a competitive pay range.