Lifecycle Marketing Automation Lead

Aristocrat Interactive; Quincy (MA); Hybrid; USD 84,000 - 156,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Job summary

Aristocrat Interactive in the United States is seeking a Marketing Automation Strategist to drive the Michigan iLottery program's customer engagement and revenue growth. You will translate business targets into scalable, data-driven journeys across channels, ensuring rollout and optimization.

You will own lifecycle automation, partner with marketing and business leaders, and build automated workflows across email, SMS, push, weblayers, in-app messages, surveys, and personalized website

Qualifications

• 5+ years in marketing automation or lifecycle marketing.
• Hands-on Bloomreach Engagement experience.
• Strong analytical skills to translate data into insights.
• Experience owning lifecycle or CRM performance metrics.
• Ability to work in a hybrid, cross-functional team.

Responsibilities

• Own lifecycle automation for the Michigan iLottery program across channels.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Build, compose, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and personalization features to drive engagement and retention.
• Configure triggers, segmentation logic, and multi-step customer journeys.
• Complete promotional campaigns within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting.
• Identify and resolve automation risks and technical limitations.
• Enforce QA, testing, and launch standards for all campaigns.
• Build A/B and multivariate tests to improve performance.
• Monitor and report on metrics, translating results into actionable insights.

Skills

Lifecycle marketing

Marketing automation

Analytics & insights

Cross-functional collaboration

Campaign experimentation

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Bloomreach Engagement

Jinja templating

Job description

Aristocrat Interactive in the United States is seeking a Marketing Automation Strategist to drive the Michigan iLottery program's customer engagement and revenue growth. You will translate business targets into scalable, data-driven journeys across channels, ensuring rollout and optimization.

You will own lifecycle automation, partner with marketing and business leaders, and build automated workflows across email, SMS, push, weblayers, in-app messages, surveys, and personalized website