Lifecycle Marketing Automation Lead for iLottery

GamblingCareers.com; Lansing (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Aristocrat is seeking a Marketing Automation Strategist to drive Michigan iLottery program lifecycle, engagement, and personalization across channels. You will own automation architecture, test plans, and data-driven decision making in a cross-functional, hybrid environment.

You will partner with marketing leaders to prioritize opportunities, implement scalable workflows, and ensure high-quality execution with real-time CRM integrations and analytics.

Qualifications

• 5+ years in marketing automation, lifecycle marketing, CRM operations, or marketing operations.
• Proven hands-on Bloomreach Engagement experience.
• Experience owning lifecycle or CRM performance metrics.
• Strong analytical skills to derive insights from data.
• Proficient templating with Jinja or similar logic.

Responsibilities

• Own marketing automation and lifecycle for Michigan iLottery program.
• Be the primary accountability for automation performance and scalability.
• Partner with marketing and business leaders to define priorities.
• Build and optimize workflows across email, SMS, push, and in-app messages.
• Use predictive modeling to drive engagement and retention.
• Configure complex triggers, segmentation, and journeys.
• Lead promo and bonus campaigns within workflows.
• Maintain integrations with CRM and data platforms for real-time targeting.
• Identify automation risks and technical limitations and resolve them.
• Enforce QA, testing, and launch standards.
• Run A/B and multivariate tests to improve performance.
• Monitor metrics and translate results into actionable insights.

Skills

Lifecycle marketing

CRM metrics

Data-driven decisions

Jinja templating

Analytical thinking

Cross-functional collaboration

Education

Bachelor's in Marketing/Business/Communications

Tools

Bloomreach Engagement

Job description

Aristocrat is seeking a Marketing Automation Strategist to drive Michigan iLottery program lifecycle, engagement, and personalization across channels. You will own automation architecture, test plans, and data-driven decision making in a cross-functional, hybrid environment.

You will partner with marketing leaders to prioritize opportunities, implement scalable workflows, and ensure high-quality execution with real-time CRM integrations and analytics.