Lifecycle Marketing Automation Strategist

Aristocrat Interactive; Lansing (MI); On-site; USD 84,000 - 156,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with employer matching

Job summary

Aristocrat Interactive seeks a Marketing Automation Strategist to lead the Michigan iLottery program’s lifecycle, automation, and personalization initiatives. You will own the automation roadmap, define priorities with leadership, and implement multi-channel journeys across email, SMS, push, weblayers, and in-app messaging.

You will leverage predictive modeling, ensure QA and testing, and drive insights from campaign results to optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
• Proven hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Demonstrated experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with Jinja or similar templating logic for dynamic personalization.
• Strong analytical skills to synthesize data into insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized and diligent, with the ability to manage multiple high-impact initiatives.
• Self-directed and proactive, growing in a hybrid, cross-functional team structure.

Responsibilities

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
• Act as the primary point of accountability for lifecycle automation performance and scalability.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and advanced personalization features to drive engagement and retention.
• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
• Complete promotional and bonus campaigns within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
• Identify and resolve automation risks and technical limitations.
• Enforce QA, testing, and launch standards for all automated campaigns.
• Build and complete A/B and multivariate tests to continuously improve performance.
• Monitor and report on important metrics, translating results into actionable insights.

Skills

Marketing automation

Lifecycle marketing

CRM operations

Bloomreach Engagement

Jinja templating

Analytics

Communication

Education

Bachelor's degree

Tools

Bloomreach weblayers

In-app messaging

Job description

Aristocrat Interactive seeks a Marketing Automation Strategist to lead the Michigan iLottery program’s lifecycle, automation, and personalization initiatives. You will own the automation roadmap, define priorities with leadership, and implement multi-channel journeys across email, SMS, push, weblayers, and in-app messaging.

You will leverage predictive modeling, ensure QA and testing, and drive insights from campaign results to optimize performance.