Lifecycle Marketing Automation Architect

Spot Pet Insurance; Miami (FL); Presencial; USD 78.000 - 97.000; Jornada completa

Descripción de la vacante

Spot Pet Insurance is seeking a Marketing Automation Specialist to own hands-on execution of lifecycle programs in Customer.io, building campaigns across email, SMS, push, and in-app channels, and optimize journeys that convert, retain, and grow customers.

You will collaborate with data, compliance, and product teams, manage calendars, run A/B tests, QA messages, ensure deliverability, and stay current on new Customer.io features to improve efficiency.

Formación

• Bachelor’s degree or equivalent experience in marketing or business.
• 2–4 years hands-on CRM, email, or lifecycle marketing operations on a consumer-focused team.
• Expert-level proficiency in Customer.io, including journeys, segmentation, and reporting.
• Working knowledge of HTML/CSS for email campaigns.
• Strong segmentation, A/B testing, and deliverability best practices.
• Familiarity with email/SMS compliance requirements.

Responsabilidades

• Build, test, and launch email, SMS, push, and in-app campaigns in Customer.io.
• Translate lifecycle strategies into campaign workflows and triggers.
• Manage campaign calendar and production timelines for on-time delivery.
• Serve as Spot's Customer.io administrator, managing events, attributes, templates, and components.
• Partner with data and engineering teams to ensure accurate data flows and tracking.
• Plan and run A/B and multivariate tests; optimize based on results.
• QA messages for accuracy, rendering, personalization, and links.
• Ensure brand alignment and regulatory compliance (CAN-SPAM, TCPA, insurance rules).
• Maintain deliverability best practices: list hygiene and sender reputation.
• Track campaign performance and share insights with stakeholders.
• Collaborate with marketing, design, copy, and operations on assets and messaging.
• Stay current on Customer.io features to improve efficiency.

Conocimientos

CRM marketing

Email campaigns

Lifecycle marketing

Customer.io

HTML/CSS

Educación

Bachelor's degree in Marketing or related

Herramientas

Customer.io

SQL basics

BI tools

Descripción del empleo

Spot Pet Insurance is seeking a Marketing Automation Specialist to own hands-on execution of lifecycle programs in Customer.io, building campaigns across email, SMS, push, and in-app channels, and optimize journeys that convert, retain, and grow customers.

You will collaborate with data, compliance, and product teams, manage calendars, run A/B tests, QA messages, ensure deliverability, and stay current on new Customer.io features to improve efficiency.