Marketing Automation Specialist

Spot Pet Insurance; Miami (FL); Presencial; USD 78.000 - 97.000; Jornada completa

Descripción de la vacante

Spot Pet Insurance is seeking a Marketing Automation Specialist to own hands-on execution of lifecycle programs in Customer.io, building campaigns across email, SMS, push, and in-app channels, and optimize journeys that convert, retain, and grow customers.

You will collaborate with data, compliance, and product teams, manage calendars, run A/B tests, QA messages, ensure deliverability, and stay current on new Customer.io features to improve efficiency.

Formación

• Bachelor’s degree or equivalent experience in marketing or business.
• 2–4 years hands-on CRM, email, or lifecycle marketing operations on a consumer-focused team.
• Expert-level proficiency in Customer.io, including journeys, segmentation, and reporting.
• Working knowledge of HTML/CSS for email campaigns.
• Strong segmentation, A/B testing, and deliverability best practices.
• Familiarity with email/SMS compliance requirements.

Responsabilidades

• Build, test, and launch email, SMS, push, and in-app campaigns in Customer.io.
• Translate lifecycle strategies into campaign workflows and triggers.
• Manage campaign calendar and production timelines for on-time delivery.
• Serve as Spot's Customer.io administrator, managing events, attributes, templates, and components.
• Partner with data and engineering teams to ensure accurate data flows and tracking.
• Plan and run A/B and multivariate tests; optimize based on results.
• QA messages for accuracy, rendering, personalization, and links.
• Ensure brand alignment and regulatory compliance (CAN-SPAM, TCPA, insurance rules).
• Maintain deliverability best practices: list hygiene and sender reputation.
• Track campaign performance and share insights with stakeholders.
• Collaborate with marketing, design, copy, and operations on assets and messaging.
• Stay current on Customer.io features to improve efficiency.

Conocimientos

CRM marketing

Email campaigns

Lifecycle marketing

Customer.io

HTML/CSS

Educación

Bachelor's degree in Marketing or related

Herramientas

Customer.io

SQL basics

BI tools

Descripción del empleo

Spot Pet Insurance is one of the fastest-growing pet insurance companies in North America, committed to delivering an exceptional customer experience through innovation and data-driven decision making. Our mission is to help pet parents provide healthier, happier lives for their pets through accessible and comprehensive coverage.

Job Summary:

The Marketing Automation Specialist is an individual contributor reporting to the Lifecycle Marketing Manager. This role owns hands-on execution of Spot's lifecycle marketing programs in Customer.io, building, launching, and optimizing the campaigns and automated journeys that convert, retain, and grow our customers across email, SMS, push, and in-app channels. The role works independently to turn lifecycle strategies into high-quality, on-time campaigns, and is measured on error-free delivery and on campaign impact on key performance indicators (KPIs) such as engagement, conversion, and retention.

Job Location: On-site (Miami, FL)

Main Responsibilities:

• Build, test, and launch email, SMS, push, and in-app campaigns and automated journeys in Customer.io.
• Translate lifecycle strategies from the Lifecycle Marketing Manager into campaign workflows, triggers, and message logic.
• Manage the campaign calendar and production timelines to ensure on-time delivery.
• Serve as Spot's subject matter expert and primary administrator for Customer.io, configuring and maintaining events, attributes, templates, and reusable components.
• Partner with the data team to develop audience segments, and with engineering to ensure accurate data flows and event tracking into Customer.io.
• Plan and run A/B and multivariate tests on subject lines, content, send timing, and journey logic, and recommend optimizations based on the results.
• QA all messages for accuracy, rendering, personalization, and links before launch.
• Ensure all communication aligns with the brand voice and complies with email and SMS regulations (such as CAN-SPAM and TCPA) and insurance requirements, partnering with compliance/operations as needed.
• Maintain deliverability best practices, including list hygiene, preference management, and sender reputation.
• Track and report on campaign and journey performance, including open, click, conversion, unsubscribe, and deliverability rates, and share insights with the Lifecycle Marketing Manager and stakeholders.
• Work with marketing, design, and copywriting partners to produce campaign assets, and with customer service, claims, and operations to support transactional and service messaging.
• Stay current on Customer.io features and recommend ways to improve efficiency and capability.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• 2–4 years of hands-on experience in CRM, email, or lifecycle marketing operations on a consumer-focused marketing team.
• Expert-level proficiency in Customer.io or a similar CRM tool, including journeys, segmentation, personalization, and reporting.
• Working knowledge of HTML and CSS for email.
• Strong understanding of segmentation, A/B testing, and deliverability best practices.
• Familiarity with email and SMS compliance requirements.
• Detail-oriented, with strong organizational skills and the ability to manage multiple campaigns at once.

Preferred Qualifications:

• Experience with SQL or BI tools.
• Experience in insurance, financial services, or another regulated industry.

Compensation:

Miami base pay range: $77,828 - $97,286 per year This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is not eligible for bonus or incentive pay. Base pay is one part of a total rewards package that includes the benefits listed below.

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