Lifecycle Marketing Automation Pro (SFMC)

Mission Pet Health; United States; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health, Dental, and Vision insurance

Teladoc access

401k with company match

Life Insurance

Short-Term Disability

Paid time off & holidays

Career growth opportunities

Upward mobility

Discounted veterinary care for pets

Online discount platform

Job summary

Mission Pet Health is seeking a data-driven Marketing Automation Specialist to own end-to-end lifecycle campaigns across our veterinary hospital network. You’ll blend strategic thinking with hands-on execution in SFMC and our CDP to drive engagement, retention, and loyalty.

You’ll partner with strategy, analytics, and operations to translate priorities into personalized journeys, build audiences, run A/B tests, and optimize campaigns across email, SMS, and automation workflows.

Qualifications

• 2–5 years of lifecycle marketing, CRM, or marketing automation.
• Hands-on Salesforce Marketing Cloud experience (Journey Builder, Email Studio, Automation Studio).
• Strong understanding of customer journey design and segmentation.
• Experience analyzing campaign performance and applying insights.
• Familiarity with A/B testing methodologies and KPI tracking.
• Strong QA and execution discipline.
• Excellent communication and cross-team collaboration.

Responsibilities

• Develop lifecycle journeys such as onboarding, wellness, reactivation, and loyalty.
• Analyze campaign performance to identify trends and optimization opportunities.
• Refine audience segmentation using CDP and CRM data.
• Contribute to A/B testing plans with hypothesis and results analysis.
• Improve personalization and dynamic content strategies.
• Build and deploy email, SMS, and automated journeys in Salesforce Marketing Cloud.
• Configure Journey Builder workflows and personalization logic.
• Develop and manage audience segments and data extensions.
• Perform QA to ensure accuracy of targeting, content, and timing.
• Troubleshoot campaign setup, data flows, and delivery.
• Maintain documentation for campaign builds and governance.

Skills

SFMC expertise

Customer journey design

Campaign analytics

A/B testing

QA & execution discipline

Project management

Communication & collaboration

Tools

SQL

AMPscript

HTML

Job description

Mission Pet Health is seeking a data-driven Marketing Automation Specialist to own end-to-end lifecycle campaigns across our veterinary hospital network. You’ll blend strategic thinking with hands-on execution in SFMC and our CDP to drive engagement, retention, and loyalty.

You’ll partner with strategy, analytics, and operations to translate priorities into personalized journeys, build audiences, run A/B tests, and optimize campaigns across email, SMS, and automation workflows.