Lifecycle Marketing Automation Architect

Scucu; Brockton, Northern (MA, KY); Hybrid; USD 48,000 - 56,000; Full time

Job summary

SCU Credit Union is seeking a Digital Marketing Automation Analyst to join its Marketing team in a hybrid role in Massachusetts. The role focuses on turning data into personalized member experiences through automated journeys across email, digital channels, and mobile banking.

You will own the MCIF data and the marketing automation platform, building targeted segments, running campaigns, and driving measurable engagement.

Qualifications

• At least 4–5 years of marketing experience, preferably within financial services.
• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related discipline.
• Experience owning or administering MCIF software; Fusion Analytics experience preferred.
• Experience building and managing marketing automation workflows and multi-step, triggered journeys using platforms like HubSpot, Marketo, Salesforce Marketing Cloud.
• Knowledge of audience segmentation, email deliverability, and data privacy requirements.
• Experience with dashboards and automated reports using MCIF and related tools.

Responsibilities

• Build, implement, and maintain automated marketing campaigns and lifecycle journeys across email, online/mobile banking, websites, and social channels.
• Create campaigns for acquisition, adoption, cross-sell, retention, and engagement.
• Develop targeted segments from behavioral and demographic data.
• Design personalized and triggered communications based on member needs and interactions.
• Ensure communications align with brand standards and conduct A/B/multivariate testing to optimize results.
• Own MCIF data, run queries, maintain data quality, and manage data extracts.
• Maintain platform configurations, templates, and documentation for marketing automation.
• Monitor campaigns, resolve data/integration issues, and document processes.
• Identify automation opportunities to improve efficiency and consistency.

Skills

Marketing automation

MCIF

SQL

Data analysis

A/B testing

Customer journeys

Forecasting

Education

Bachelor’s degree in Marketing, Business, Communications, Analytics, or related

Tools

HubSpot

Marketo

Salesforce Marketing Cloud

Digital Onboarding

Fusion Analytics

MCIF tools

Google Analytics

Job description

SCU Credit Union is seeking a Digital Marketing Automation Analyst to join its Marketing team in a hybrid role in Massachusetts. The role focuses on turning data into personalized member experiences through automated journeys across email, digital channels, and mobile banking.

You will own the MCIF data and the marketing automation platform, building targeted segments, running campaigns, and driving measurable engagement.