Lifecycle Marketing Lead: Email & CRM Automation

Metro Credit Union; Chelsea (MA); Hybrid; USD 105,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan

Paid time off

Career growth

Job summary

Metro Credit Union is seeking a seasoned lifecycle marketer to transform member insights into timely, personalized communications across onboarding, nurture, cross-sell, retention, and referrals. You will own automated campaigns, journeys, and CRM workflows across email, SMS, and online banking, partnering with analytics, product, and compliance to optimize engagement and value.

Hybrid role based in Massachusetts; strong emphasis on testing, performance analysis, and measurable outcomes to drive

Qualifications

• At least seven years of lifecycle, CRM, email, marketing automation experience.
• Hands-on experience with CRM, ESP, marketing automation, or journey orchestration platforms.
• Experience creating onboarding, nurture, cross-sell, retention, renewal, or trigger programs.
• Strong writing, editing, QA, project management and stakeholder communication skills.
• Ability to interpret performance data and translate findings into improvements.
• Working knowledge of analytics/reporting tools (GA4, Tableau, Power BI, Excel, Marketo).

Responsibilities

• Translate audience insights and product priorities into clear communication strategies.
• Build and optimize personalized, trigger-based journeys across products and lifecycle stages.
• Partner with Lifecycle Marketing Manager to turn segmentation into experiences.
• Create lead management, referral, and follow-up workflows for growth opportunities.
• Collaborate with partners to test offers, pilots, and lifecycle initiatives.
• Improve messaging, cadence, sequencing, and offers through testing and analysis.
• Develop dashboards and recommendations with measurable outcomes for stakeholders.
• Work with analytics and business teams to incorporate predictive insights into communications.

Skills

Lifecycle marketing

CRM platforms

Email marketing

Campaign automation

QA & testing

Data analysis

Stakeholder communication

Education

Bachelor’s degree in marketing, communications, business, digital marketing, or related field

Tools

GA4

Tableau

Power BI

Excel

Marketo

Job description

Metro Credit Union is seeking a seasoned lifecycle marketer to transform member insights into timely, personalized communications across onboarding, nurture, cross-sell, retention, and referrals. You will own automated campaigns, journeys, and CRM workflows across email, SMS, and online banking, partnering with analytics, product, and compliance to optimize engagement and value.

Hybrid role based in Massachusetts; strong emphasis on testing, performance analysis, and measurable outcomes to drive