Marketing Operations & Automation Specialist

RevOps Report; Kingsport (TN); On-site; USD 65,000 - 90,000; Full time

Job summary

Eastman Credit Union is hiring a Marketing Operations Analyst to serve as the owner of marketing technology platforms, digital communications, and workflows. You will support campaign execution, optimize member experiences across touchpoints, and drive operational efficiency through analytics and cross-functional collaboration.

The role requires overseeing dashboards, privacy/compliance standards, and alignment with marketing strategy to maximize impact and efficiency across digital channels.

Responsibilities

• Administer the public website, monitoring UX, performance, and content effectiveness.
• Partner with marketing and IT to implement website enhancements and governance.

Skills

Marketing automation

Analytics

Dashboarding

Website administration

Cross-functional collaboration

Tools

Content Management System

Marketing Automation Platform

Work management tools

Job description

Eastman Credit Union is hiring a Marketing Operations Analyst to serve as the owner of marketing technology platforms, digital communications, and workflows. You will support campaign execution, optimize member experiences across touchpoints, and drive operational efficiency through analytics and cross-functional collaboration.

The role requires overseeing dashboards, privacy/compliance standards, and alignment with marketing strategy to maximize impact and efficiency across digital channels.