Data-Driven Marketing Automation Specialist

Scu-Credit-Union; Marshall Corner (MA); Hybrid; USD 98,857,000 - 117,372,000; Full time

Job summary

SCU Credit Union is seeking a Digital Marketing Automation Analyst to join our Marketing team. This role combines marketing technology, member data, automation, and analytics to create personalized experiences that strengthen engagement and growth.

You will own the marketing automation platform, manage MCIF data, and collaborate across departments to deliver measurable results. A data-driven mindset and strong communication are essential for success in our hybrid work environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4+ years in marketing, preferably financial services.
• Experience owning/admin MCIF software; Fusion Analytics preferred.
• Experience building and managing marketing automation workflows across platforms.
• Strong knowledge of audience segmentation, email deliverability, and data privacy.

Responsibilities

• Develop, implement, and maintain automated marketing campaigns and member lifecycle journeys across multiple channels.
• Create campaigns for acquisition, adoption, cross-sell, retention, and engagement.
• Build targeted member segments using data on demographics, behavior, and engagement.
• Develop personalized, triggered communications based on member needs and actions.
• Ensure communications align with brand, accuracy, and compliance.
• Apply testing to improve campaign performance across channels.

Skills

Marketing automation

Data analytics

Customer segmentation

SQL querying

Email marketing

Project management

Education

Bachelor's degree

Tools

MCIF

Fusion Analytics

Digital Onboarding

HubSpot

Marketo

Salesforce Marketing Cloud

Job description

SCU Credit Union is seeking a Digital Marketing Automation Analyst to join our Marketing team. This role combines marketing technology, member data, automation, and analytics to create personalized experiences that strengthen engagement and growth.

You will own the marketing automation platform, manage MCIF data, and collaborate across departments to deliver measurable results. A data-driven mindset and strong communication are essential for success in our hybrid work environment.