Lifecycle Marketing Architect (Hybrid)

TDECU; Houston (TX); Hybrid; USD 90,000 - 150,000; Full time

Job summary

TDECU is seeking a Lifecycle Marketing Manager to own the strategy, execution, and optimization of member lifecycle communications across email, SMS, and emerging channels. You will design data-driven, personalized journeys that deepen relationships and drive measurable outcomes in onboarding, adoption, cross-sell, and retention.

Bridge collaboration between Digital Marketing, CRM, Analytics, IT, and Brand to ensure scalable, compliant, and aligned lifecycle marketing with our broader

Qualifications

• Bachelor’s degree in marketing, communications, business, data analytics, or related field is required.
• Equivalent combination of education and relevant experience may be considered.
• Hands-on experience with Microsoft Dynamics marketing or a comparable platform.
• Experience designing and executing automated lifecycle journeys.
• Ability to translate customer data into segmentation, targeting, and personalized communications.
• Collaborates cross-functionally with Marketing, Analytics, Technology, and Product partners.
• Knowledge of major MarTech platforms and data-driven marketing concepts.

Responsibilities

• Own the end-to-end lifecycle communication strategy across onboarding, engagement, cross-sell, retention, and reactivation.
• Define contact strategy, cadence, prioritization, and suppression rules across channels.
• Design, build, test, and optimize automated journeys within Dynamics and future platforms.
• Develop scalable templates, personalization logic, and dynamic content strategies.
• Expand programs into SMS and other channels as capabilities mature.
• Ensure all lifecycle communications meet brand, UX, and compliance standards.
• Partner with CRM, IT, and Digital teams to ensure integrated, scalable platforms.
• Operationalize segmentation models with Marketing Insights & Analytics; leverage data for personalization.
• Define KPIs, monitor performance, and run testing frameworks to improve effectiveness.

Skills

Lifecycle marketing

Cross-functional collaboration

Analytical mindset

Project execution

Growth mindset

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field

Equivalent combination of education and relevant experience

Tools

Microsoft Dynamics 365 Marketing

Adobe Experience Cloud

Salesforce Marketing Cloud

Segment

Hightouch

Braze

Job description

TDECU is seeking a Lifecycle Marketing Manager to own the strategy, execution, and optimization of member lifecycle communications across email, SMS, and emerging channels. You will design data-driven, personalized journeys that deepen relationships and drive measurable outcomes in onboarding, adoption, cross-sell, and retention.

Bridge collaboration between Digital Marketing, CRM, Analytics, IT, and Brand to ensure scalable, compliant, and aligned lifecycle marketing with our broader