Lifecycle Marketing Automation Architect

GamblingCareers.com; Bedford (NH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Aristocrat is seeking a Marketing Automation Strategist to drive customer engagement across multi-channel journeys and optimize revenue for our iLottery programs. You will own lifecycle automation, define priorities with marketing leadership, and deliver scalable campaigns using Bloomreach Engagement.

You will partner with cross-functional teams in a hybrid environment, leverage data to personalize experiences, run A/B tests, ensure QA, and measure performance across email, SMS, push, web, and

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
• Proven hands-on experience with Bloomreach Engagement or a similar platform.
• Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
• Demonstrated experience owning lifecycle or CRM performance metrics.
• Proficiency with Bloomreach features such as weblayers and in-app messaging.
• Experience with templating logic like Jinja for dynamic personalization.
• Strong analytical skills to translate data into actionable insights and recommendations.
• Excellent communication and collaboration skills.
• Highly organized and self-directed, comfortable in a hybrid, cross-functional setup.

Responsibilities

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
• Act as the primary point of accountability for lifecycle automation performance and scalability.
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
• Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
• Leverage predictive modeling and advanced personalization features to drive engagement and retention.
• Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
• Complete promotional and bonus campaigns within automation workflows.
• Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
• Identify and resolve automation risks and technical limitations.
• Enforce QA, testing, and launch standards for all automated campaigns.
• Build and complete A/B and multivariate tests to continuously improve performance.
• Monitor and report on important metrics, translating results into actionable insights.

Skills

Marketing automation

Lifecycle marketing

CRM operations

Campaign experimentation

Data analysis

Communication

Collaboration

Organization

Hybrid work

Self-directed

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Bloomreach Engagement

Jinja templating

Job description

Aristocrat is seeking a Marketing Automation Strategist to drive customer engagement across multi-channel journeys and optimize revenue for our iLottery programs. You will own lifecycle automation, define priorities with marketing leadership, and deliver scalable campaigns using Bloomreach Engagement.

You will partner with cross-functional teams in a hybrid environment, leverage data to personalize experiences, run A/B tests, ensure QA, and measure performance across email, SMS, push, web, and