Lifecycle Marketing Architect (HubSpot & Multi-Channel)

Socket.dev; Plano (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

Socket.dev is looking for a Lifecycle Marketing Manager to own the guest journey from first visit to return visits, using email, SMS, app push, direct mail, and outbound calls. You will design, launch, test, and refine journeys in HubSpot while partnering with data, IT, and product teams to secure data and capabilities.

You will analyze retention, lifetime value, and channel contribution, define success metrics, and drive a test-and-learn culture to improve visits per guest and retention over

Qualifications

• 5–7 years in lifecycle, CRM, or retention marketing, with majority at B2C brands.
• Hands-on HubSpot experience; administrator or architect level fluency preferred.
• Proven ownership of a multi-channel lifecycle program—email and SMS required; app push, direct mail, or outbound call is a plus.
• Advanced Excel required; working proficiency in a data visualization tool such as Tableau, Looker, or Power BI; SQL is a strong plus.
• Proven A/B and incrementality testing experience, with clear lift interpretation.

Responsibilities

• Own the guest journey end-to-end—from acquisition to routine visitation and win-back.
• Design, build, and launch always-on lifecycle journeys in HubSpot across channels.
• Orchestrate across email, SMS, app push, direct mail, and calls, managing frequency and fatigue.
• Size opportunities via cohort analyses and set success metrics for each journey.

Skills

Lifecycle marketing

A/B testing

Excel

SQL

Data analysis

Education

Bachelor’s degree in marketing, business, analytics, or related field

Tools

HubSpot

Power BI

Tableau

Job description

Socket.dev is looking for a Lifecycle Marketing Manager to own the guest journey from first visit to return visits, using email, SMS, app push, direct mail, and outbound calls. You will design, launch, test, and refine journeys in HubSpot while partnering with data, IT, and product teams to secure data and capabilities.

You will analyze retention, lifetime value, and channel contribution, define success metrics, and drive a test-and-learn culture to improve visits per guest and retention over