Lifecycle Marketing Architect

ADP; Plano (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health & Wellness benefits

401(k) with Safe Harbor Matching

Hybrid in-office/remote schedule

Job summary

European Wax Center is seeking a Lifecycle Marketing Manager to own the end-to-end guest journey across channels, including email, SMS, app push, direct mail, and calls. You will design and launch always-on lifecycle journeys in HubSpot, coordinate cross-functional teams, and optimize campaigns for higher visitation and loyalty.

You will leverage advanced Excel, HubSpot workflows, and data visualization tools to analyze results, run A/B tests, and inform strategy.

Qualifications

• 5–7 years in lifecycle, CRM, or retention marketing at B2C brands
• Hands-on HubSpot experience; admin/architect fluency preferred
• Proven ownership of multi-channel lifecycle programs (email and SMS)
• Advanced Excel and data visualization tools (Tableau/Looker/Power BI); SQL a plus
• Demonstrated segmentation and personalized content strategies
• Bachelor’s degree in marketing, business, analytics, or related field

Responsibilities

• Own end-to-end guest journey across channels and campaigns
• Design, build, and launch always-on lifecycle journeys in HubSpot
• Orchestrate email, SMS, app push, direct mail, and calls with optimal timing
• Manage lifecycle roadmap and calendar with prioritization by impact
• Run continuous A/B and multivariate testing with clear hypotheses and read-outs
• Bridge marketing and technical partners to translate ideas into buildable requirements

Skills

Excel

HubSpot

Lifecycle marketing

Data analysis

A/B testing

SQL

Education

Bachelor’s degree in marketing, business, analytics, or related field

Tools

Tableau

Looker

Power BI

SQL

Job description

European Wax Center is seeking a Lifecycle Marketing Manager to own the end-to-end guest journey across channels, including email, SMS, app push, direct mail, and calls. You will design and launch always-on lifecycle journeys in HubSpot, coordinate cross-functional teams, and optimize campaigns for higher visitation and loyalty.

You will leverage advanced Excel, HubSpot workflows, and data visualization tools to analyze results, run A/B tests, and inform strategy.