HubSpot-Driven Lifecycle & Customer Growth Lead

Jobtailor; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking a senior lifecycle marketing professional to own and optimize the end-to-end customer journey for a B2B SaaS product in San Francisco. You will audit campaigns, align stakeholders on A/B test roadmaps, and drive outbound efforts with targeted messaging across website and sales collaboration.

Key responsibilities include co-developing customer marketing programs, optimizing onboarding, and owning HubSpot automation, segmentation, and analytics to improve retention and

Qualifications

• 5+ years of B2B SaaS marketing experience focused on lifecycle, customer marketing, or growth.
• Proven track record of improving customer retention and revenue expansion.
• Hands-on HubSpot experience with segmentation, automation, A/B testing, and analytics.
• Strong analytics, cohort analysis, and campaign performance tracking.
• Excellent project management and cross-functional collaboration.
• Data-driven approach and strong communication.

Responsibilities

• Own lifecycle marketing strategy and execution, auditing campaigns and aligning cross-functional stakeholders on A/B test roadmaps.
• Develop outbound marketing programs to engage prospective customers with targeted messages.
• Co-develop customer marketing programs including webinars, community events, case studies, referrals, and recognition initiatives.
• Co-own customer retention by mapping onboarding journeys, identifying pain points, and leading improvement roadmaps.
• Own HubSpot as the primary marketing automation platform, designing email campaigns, workflows, and segmentation.
• Track key customer metrics and expand with metrics like customer satisfaction and NPS; manage online community presence.

Skills

Lifecycle marketing

B2B SaaS

HubSpot

A/B testing

Analytics

Project management

Communication

Tools

HubSpot

G2

Job description

Jobtailor is seeking a senior lifecycle marketing professional to own and optimize the end-to-end customer journey for a B2B SaaS product in San Francisco. You will audit campaigns, align stakeholders on A/B test roadmaps, and drive outbound efforts with targeted messaging across website and sales collaboration.

Key responsibilities include co-developing customer marketing programs, optimizing onboarding, and owning HubSpot automation, segmentation, and analytics to improve retention and