Lifecycle Marketing Architect: Email & Automation

Remote; San Francisco (CA); Remote; USD 85,000 - 125,000; Full time

Job summary

Edelman Financial Engines is seeking a Lifecycle Marketing Specialist to drive our Wealth Planning emails and multi‑channel programs. You will design responsive, ADA‑compliant messages, build personalization with AMPscript, and test across devices to optimize results.

Collaborating with cross‑functional teams, you’ll manage lifecycle journeys across email, SMS and push, ensure governance of templates, and look for opportunities to improve efficiency and performance across the customer lifecycle.

Qualifications

• Hands‑on experience with Salesforce Marketing Cloud or a comparable enterprise‑level marketing automation platform
• Strong proficiency in HTML and CSS, with a solid understanding of email best practices
• Knowledge of responsive and mobile‑first design for email
• Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
• Ability to work effectively in fast‑paced environments while maintaining high standards for quality and accuracy
• Self‑directed and comfortable working independently with minimal supervision
• Passion for email development, lifecycle marketing, and continuous improvement
• 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles
• Knowledge of SQL preferred
• Experience working with a Customer Data Platform (CDP)
• Experience working with CloudPages
• Proficiency with AMPscript
• Understanding of marketing performance metrics and how campaigns support broader business goals

Responsibilities

• Develop responsive, ADA‑compliant emails using HTML and CSS, with a focus on modular and scalable design
• Build personalization and dynamic content using basic AMPscript
• Test emails across devices and clients using tools such as Litmus or Email on Acid
• Configure and execute multi‑touch lifecycle journeys across email, SMS, and push channels based on documented strategy
• Conduct internal and external quality assurance, including stakeholder review and approval workflows
• Identify testing opportunities and collaborate with partners to support A/B and optimization testing
• Participate in peer code reviews to ensure quality and consistency
• Support documentation, versioning, and governance of templates, modules, and logic blocks
• Identify opportunities to improve efficiency, quality, and performance across lifecycle programs

Skills

Salesforce Marketing Cloud

HTML & CSS

AMPscript

Lifecycle marketing

Marketing automation

Quality assurance

A/B testing

Cross-functional collaboration

Tools

Litmus

Job description

Edelman Financial Engines is seeking a Lifecycle Marketing Specialist to drive our Wealth Planning emails and multi‑channel programs. You will design responsive, ADA‑compliant messages, build personalization with AMPscript, and test across devices to optimize results.

Collaborating with cross‑functional teams, you’ll manage lifecycle journeys across email, SMS and push, ensure governance of templates, and look for opportunities to improve efficiency and performance across the customer lifecycle.