Lifecycle Marketing Architect

Coinscapture; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Flex is hiring for a lifecycle marketing lead to own strategy and technical infrastructure across the credit application journey, banking, AP automation, and broader product suite. You will work directly with RevOps, Engineering, and Data to design scalable, AI-enabled messaging and campaigns for a regulated fintech audience.

You will partner with the Director of Revenue Operations and Head of Revenue to shape lifecycle strategy, own Braze infrastructure, and align ownership with Product to

Qualifications

• Experience owning lifecycle marketing strategy end-to-end in a tech/fintech environment.
• Ability to design systems and infrastructure (tools + messaging) for scalable campaigns.
• Comfort with AI-assisted copy drafting and regulatory messaging workflows.

Responsibilities

• Own lifecycle marketing strategy end-to-end across acquisition, onboarding, activation, retention and win-back.
• Draft and own lifecycle messaging and copy, leverage AI to accelerate drafting.
• Partner with Product, Legal and Compliance to shape and approve messaging for a regulated fintech audience.
• Define ownership boundaries between in-product and lifecycle communications for teams.
• Collaborate with Engineering and Data to design event-based triggers and data architecture.

Skills

Lifecycle marketing

Braze

AI copy drafting

Tools

Braze Canvas

Segment

Job description

Flex is hiring for a lifecycle marketing lead to own strategy and technical infrastructure across the credit application journey, banking, AP automation, and broader product suite. You will work directly with RevOps, Engineering, and Data to design scalable, AI-enabled messaging and campaigns for a regulated fintech audience.

You will partner with the Director of Revenue Operations and Head of Revenue to shape lifecycle strategy, own Braze infrastructure, and align ownership with Product to