Lifecycle Marketing Architect

Sunlighten; Leawood (KS); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Hybrid in-office schedule (Mon Tue Thu

In-office days Mon, Tue, Thu

Fully equipped fitness center

Free lunch program

Health, dental, vision insurance

401(k) with company contributions

Profit sharing

Life and short-term disability

Tuition reimbursement

Employee discounts on saunas

Job summary

Sunlighten, a leader in infrared sauna therapy, seeks a Lifecycle Marketing Strategist to own the strategy, execution, and optimization of lifecycle marketing across DTC/eCommerce and B2B funnels. You will build scalable lifecycle systems that move prospects and customers toward conversion while reducing churn and increasing lifetime value.

The role requires strong analytics, expertise in Marketing Cloud, and the ability to translate behavioral data into personalized messaging at scale.

Qualifications

• 3-5+ years hands-on experience in DTC ecommerce and/or B2B lead generation environments.
• Strong proficiency in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, AMPscript).
• Experience building and optimizing lifecycle nurture and retention programs with impact on retention metrics.
• Deep understanding of relational data, segmentation logic, and dynamic personalization.
• Comfort with complex automation workflows and CRM integrations.
• Familiarity with AI tools for marketing optimization.
• Structured A/B testing methodologies.
• Strong analytical skills translating performance data into optimization strategies.
• Exceptional attention to detail and QA discipline.
• Strong written communication skills.

Responsibilities

• Own full lifecycle marketing strategy and execution including lead nurture, qualification support, appointment driving, post-purchase engagement, retention, and re-engagement.
• Partner with Marketing and Sales to develop coordinated, behavior-based automation journeys that move prospects and customers through the funnel.
• Align messaging to lifecycle stage and areas of friction.
• Design retention-focused campaigns to reduce churn and increase customer lifetime value.

Skills

Lifecycle marketing

A/B testing

Data segmentation

Analytical skills

Written communication

Tools

Salesforce Marketing Cloud

Job description

Sunlighten, a leader in infrared sauna therapy, seeks a Lifecycle Marketing Strategist to own the strategy, execution, and optimization of lifecycle marketing across DTC/eCommerce and B2B funnels. You will build scalable lifecycle systems that move prospects and customers toward conversion while reducing churn and increasing lifetime value.

The role requires strong analytics, expertise in Marketing Cloud, and the ability to translate behavioral data into personalized messaging at scale.