Lifecycle Marketing Architect

Sunlighten; Kansas; Híbrido; USD 85.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid Work Schedule

Paid time off

HSA & FSA

Fitness center on-site

Free Lunch Program

Health, Dental, Vision

401(k)

Profit Sharing

Disability Insurance

Tuition Reimbursement

Employee discounts

Descripción de la vacante

Sunlighten, a global leader in infrared sauna therapy, seeks a Lifecycle Marketing Strategist to own end-to-end lifecycle programs across DTC/eCommerce and B2B channels. You will design, implement, and optimize nurture, retention, and re-engagement journeys, integrating Marketing Cloud with Salesforce CRM.

The role emphasizes data-driven personalization, multi-channel campaigns, and rigorous QA. The ideal candidate brings 3–5+ years in lifecycle marketing, strong SFMC expertise, and a passion

Formación

• 3–5+ years of hands-on experience within DTC ecommerce and/or B2B lead generation environments.
• Strong proficiency in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, AMPscript)
• Experience building and optimizing lifecycle nurture and retention programs, with demonstrated impact on retention metrics (churn reduction, reactivation, LTV growth)
• Deep understanding of relational data, segmentation logic, and dynamic personalization
• Comfort working with complex automation workflows and CRM integrations
• Familiarity with AI tools for marketing optimization
• Experience with structured A/B testing methodologies
• Strong analytical skills with the ability to translate performance data into optimization strategies
• Exceptional attention to detail and strong QA discipline
• Strong written communication skills

Responsabilidades

• Own full lifecycle marketing strategy and execution including lead nurture, qualification support, appointment driving, post-purchase engagement, retention, and re-engagement
• Partner with Marketing and Sales to develop coordinated, behavior-based automation journeys that move prospects and customers through the funnel
• Align messaging to lifecycle stage and areas of friction
• Design retention-focused campaigns aimed at reducing churn and increasing customer lifetime value, not just driving the next conversion
• Develop marketing programs for all lifecycle stages (lead nurture, abandoned browse/cart, post-purchase follow-up, retention, and winback)
• Maintain and evolve marketing automation workflows, technical processes, and integrations between Marketing Cloud and Salesforce CRM, in partnership with IT/Sales team(s)
• Create and manage dynamic content blocks, personalization logic, and behavioral triggers
• QA all campaigns and journeys to ensure flawless execution
• Create and maintain Data Extensions, filtered audiences, and lifecycle-based segmentation criteria
• Implement complex audience logic using engagement history, purchase behavior, lead scoring, and business-defined triggers
• Develop advanced segmentation strategies based on behavior, lifecycle stage, and subscriber/customer type
• Collaborate with Salesforce administrators and internal stakeholders to ensure journey criteria and automation rules are accurate and scalable
• Manage and grow subscriber databases while maintaining list hygiene and platform contract thresholds
• Analyze, monitor, and report on KPIs across lifecycle stages (deliverability, engagement, lead progression, conversion rate, revenue contribution, retention)
• Identify drop-off points in journeys and optimize flows accordingly
• Run structured A/B testing across messaging, cadence, personalization, segmentation, and offer strategy
• Present insights and performance trends with clear, actionable recommendations — you diagnose and act, not just report
• Serve as Marketing Cloud Admin, managing journey logic, data structure, automation workflows, and technical troubleshooting
• Monitor and review active journeys and automations for logic errors or performance issues
• Ensure compliance with GDPR, CAN-SPAM, CASL, TCPA, and other relevant regulations
• Stay current on lifecycle marketing best practices, automation innovations, and channel trends

Conocimientos

Lifecycle marketing

Salesforce Marketing Cloud

Journey Builder

Automation Studio

AMPscript

Data segmentation

A/B testing

Analytics

CRM integration

Email marketing

Herramientas

Salesforce Marketing Cloud

AMPscript

Automation Studio

Contact Builder

Descripción del empleo

Sunlighten, a global leader in infrared sauna therapy, seeks a Lifecycle Marketing Strategist to own end-to-end lifecycle programs across DTC/eCommerce and B2B channels. You will design, implement, and optimize nurture, retention, and re-engagement journeys, integrating Marketing Cloud with Salesforce CRM.

The role emphasizes data-driven personalization, multi-channel campaigns, and rigorous QA. The ideal candidate brings 3–5+ years in lifecycle marketing, strong SFMC expertise, and a passion