Lifecycle Marketing Account Executive: Fan Engagement

National Association for Stock Car Auto Racing (NASCAR); Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

NASCAR is seeking an Account Executive, Lifecycle Marketing to shape personalized fan experiences and drive engagement across email, SMS, app notifications, and direct mail. You will manage multi-channel campaigns and collaborate with internal teams to deliver accurate, on-brand communications.

The role emphasizes data-driven decision making, improving customer lifetime value, and supporting business growth across NASCAR events and experiences.

Qualifications

• Bachelor's degree required.
• 1-3 years of marketing, PR, sports management or related field.
• Experience with lifecycle marketing strategies and B2C email and SMS marketing best practices.
• Experience with marketing automation platforms (e.g., onboarding, nurturing, triggered campaigns).
• Strong project management, organizational, and stakeholder communication skills.
• Ability to analyze campaign performance and make data-driven recommendations.
• Proficiency in Excel and PowerPoint.
• Experience with project management and collaboration tools (e.g., Adobe Workfront) preferred.
• Willingness to travel up to 5%, including some weekends and events.

Responsibilities

• Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, app/push notifications, direct mail, and other owned channels.
• Develop creative briefs and collaborate with internal teams to deliver fan communications.
• Manage campaign timelines, review processes, and stakeholder collaboration to ensure campaigns are delivered efficiently and effectively.
• Analyze campaign performance, identify optimization opportunities, and implement best practices that improve engagement and conversions.
• Partner with track marketing teams, web teams, data strategy, admissions, and other stakeholders to execute integrated campaigns.
• Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long-term customer value.
• Support campaign recaps and reporting with insights and recommendations based on performance results.

Skills

Lifecycle marketing

Analytics

Project management

Stakeholder comms

Excel

PowerPoint

Adobe Workfront

Email marketing

SMS marketing

Education

Bachelor’s degree

Tools

Marketing automation platforms

CRM systems

Job description

NASCAR is seeking an Account Executive, Lifecycle Marketing to shape personalized fan experiences and drive engagement across email, SMS, app notifications, and direct mail. You will manage multi-channel campaigns and collaborate with internal teams to deliver accurate, on-brand communications.

The role emphasizes data-driven decision making, improving customer lifetime value, and supporting business growth across NASCAR events and experiences.