Fan Engagement Lifecycle Marketing Executive

NASCAR; Charlotte (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

NASCAR is looking for an experienced Account Executive, Lifecycle Marketing to craft personalized fan journeys and deepen engagement from Charlotte, NC. You will shape multi-channel programs and drive wins across email, SMS, app notifications, and direct mail.

Lead data-driven strategies to lift customer lifetime value, collaborate with track marketing, data strategy, and other teams, and help grow fan loyalty and ticket sales through precise, timely communications.

Qualifications

• Bachelor's degree from an accredited college or university.
• 1–3 years in marketing, PR, sports management, or related field.
• Working knowledge of lifecycle marketing and B2C email/SMS basics.
• Experience with marketing automation platforms and email campaign development preferred.

Responsibilities

• Build, QA, execute, and optimize lifecycle campaigns across email, SMS, app/push, direct mail, and owned channels.
• Develop briefs and collaborate with teams to deliver accurate, consistent fan communications.
• Manage campaign timelines, review processes, and stakeholder collaboration.
• Analyze performance, identify optimization opportunities, and implement best practices.
• Partner with track marketing, web, data strategy, admissions, and other stakeholders on integrated initiatives.
• Ensure assets and experiences drive engagement, tickets, and long-term value.
• Support campaign recaps and reporting with insights and recommendations.

Skills

Project management

Stakeholder communication

Data analysis

Campaign optimization

Education

Bachelor's degree

Tools

Excel

PowerPoint

Adobe Workfront

Job description

NASCAR is looking for an experienced Account Executive, Lifecycle Marketing to craft personalized fan journeys and deepen engagement from Charlotte, NC. You will shape multi-channel programs and drive wins across email, SMS, app notifications, and direct mail.

Lead data-driven strategies to lift customer lifetime value, collaborate with track marketing, data strategy, and other teams, and help grow fan loyalty and ticket sales through precise, timely communications.