Account Executive, Lifecycle Marketing

National Association for Stock Car Auto Racing (NASCAR); Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

NASCAR is seeking an Account Executive, Lifecycle Marketing to shape personalized fan experiences and drive engagement across email, SMS, app notifications, and direct mail. You will manage multi-channel campaigns and collaborate with internal teams to deliver accurate, on-brand communications.

The role emphasizes data-driven decision making, improving customer lifetime value, and supporting business growth across NASCAR events and experiences.

Qualifications

• Bachelor's degree required.
• 1-3 years of marketing, PR, sports management or related field.
• Experience with lifecycle marketing strategies and B2C email and SMS marketing best practices.
• Experience with marketing automation platforms (e.g., onboarding, nurturing, triggered campaigns).
• Strong project management, organizational, and stakeholder communication skills.
• Ability to analyze campaign performance and make data-driven recommendations.
• Proficiency in Excel and PowerPoint.
• Experience with project management and collaboration tools (e.g., Adobe Workfront) preferred.
• Willingness to travel up to 5%, including some weekends and events.

Responsibilities

• Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, app/push notifications, direct mail, and other owned channels.
• Develop creative briefs and collaborate with internal teams to deliver fan communications.
• Manage campaign timelines, review processes, and stakeholder collaboration to ensure campaigns are delivered efficiently and effectively.
• Analyze campaign performance, identify optimization opportunities, and implement best practices that improve engagement and conversions.
• Partner with track marketing teams, web teams, data strategy, admissions, and other stakeholders to execute integrated campaigns.
• Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long-term customer value.
• Support campaign recaps and reporting with insights and recommendations based on performance results.

Skills

Lifecycle marketing

Analytics

Project management

Stakeholder comms

Excel

PowerPoint

Adobe Workfront

Email marketing

SMS marketing

Education

Bachelor’s degree

Tools

Marketing automation platforms

CRM systems

Job description

Job Overview

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment. NASCAR is seeking an experienced Account Executive, Lifecycle Marketing to: Help shape personalized marketing experiences that deepen fan engagement and loyalty. Drive omni-channel campaigns that connect fans to NASCAR events, content, and experiences. Create meaningful customer journeys across email, SMS, app notifications, direct mail, and emerging lifecycle marketing channels. Advance data-driven marketing strategies that increase customer lifetime value and support business growth.

What You’ll Do

• Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, app/push notifications, direct mail, and other owned channels.
• Develop creative briefs and collaborate with internal teams to deliver compelling, accurate, and consistent fan communications.
• Manage campaign timelines, review processes, and stakeholder collaboration to ensure campaigns are delivered efficiently and effectively.
• Analyze campaign performance, identify optimization opportunities, and implement best practices that improve engagement and conversion outcomes.
• Partner with track marketing teams, web teams, data strategy, admissions, and other key stakeholders to execute integrated marketing initiatives.
• Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long-term customer value.
• Support campaign recaps and reporting efforts by providing insights and recommendations based on performance results.

What You’ll Bring

• Bachelor’s degree from an accredited four-year college or university.
• 1-3 years of experience in marketing, public relations, sports management, or a related field.
• Working knowledge of lifecycle marketing strategies and B2C email and SMS marketing best practices.
• Experience with marketing automation platforms and email campaign development preferred.
• Strong project management, organizational, and stakeholder communication skills.
• Ability to analyze campaign performance, interpret data, and make informed recommendations.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with project management and collaboration tools (e.g., Adobe Workfront) preferred.
• Self-motivated, detail-oriented, and passionate about marketing and sports.
• Ability to earn trust and collaborate effectively across multiple teams and departments.
• Ability to travel up to 5%, including select weekends and events, as business needs require.

Why This Role?

This is an opportunity to help shape how millions of fans experience NASCAR beyond race day. Through personalized, data-driven communications, you’ll create meaningful connections that drive engagement, loyalty, and long-term growth while helping NASCAR strengthen its position as the premier sports and entertainment brand. Your work will directly influence the fan journey, ensuring every interaction is relevant, impactful, and reflective of our fan-first commitment.

Compensation & Benefits

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

Equal Opportunity Employer

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

AI Policy

To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.

Company Overview

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.