Account Executive, Lifecycle Marketing

PR Girl Manifesto; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

NASCAR seeks an experienced Account Executive, Lifecycle Marketing to shape personalized marketing experiences that deepen fan engagement and loyalty. You will drive omni‑channel campaigns connecting fans to NASCAR events, content, and experiences, while creating customer journeys across email, SMS, app notifications, direct mail, and other lifecycle channels.

Based in Charlotte, NC, you will advance data‑driven strategies to increase customer lifetime value and support business growth.

Qualifications

• Bachelor's degree from an accredited four‑year college or university.
• 1-3 years of experience in marketing, PR, sports management, or related field.
• Working knowledge of lifecycle marketing strategies and B2C email and SMS marketing best practices.
• Experience with marketing automation platforms and email campaign development preferred.
• Strong project management, organizational, and stakeholder communication skills.
• Ability to analyze campaign performance, interpret data, and make informed recommendations.
• Proficiency in Excel and PowerPoint.
• Experience with project management and collaboration tools (e.g., Adobe Workfront) preferred.
• Self-motivated, detail-oriented, and passionate about marketing and sports.
• Ability to travel up to 5%, including select weekends and events.

Responsibilities

• Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, app/push notifications, direct mail, and other owned channels.
• Develop creative briefs and collaborate with internal teams to deliver compelling, accurate, and consistent fan communications.
• Manage campaign timelines, review processes, and stakeholder collaboration to ensure campaigns are delivered efficiently and effectively.
• Analyze campaign performance, identify optimization opportunities, and implement best practices that improve engagement and conversion outcomes.
• Partner with track marketing teams, web teams, data strategy, admissions, and other key stakeholders to execute integrated marketing initiatives.
• Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long‑term customer value.
• Support campaign recaps and reporting efforts by providing insights and recommendations based on performance results.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Marketing automation

Campaign analysis

Project management

Excel

PowerPoint

Adobe Workfront

Stakeholder communication

Education

Bachelor's degree

Tools

Adobe Workfront

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking an experienced Account Executive, Lifecycle Marketing to:

• Help shape personalized marketing experiences that deepen fan engagement and loyalty.
• Drive omni-channel campaigns that connect fans to NASCAR events, content, and experiences.
• Create meaningful customer journeys across email, SMS, app notifications, direct mail, and emerging lifecycle marketing channels.
• Advance data-driven marketing strategies that increase customer lifetime value and support business growth.

...based in Charlotte, NC.

What You’ll Do

• Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, app/push notifications, direct mail, and other owned channels.
• Develop creative briefs and collaborate with internal teams to deliver compelling, accurate, and consistent fan communications.
• Manage campaign timelines, review processes, and stakeholder collaboration to ensure campaigns are delivered efficiently and effectively.
• Analyze campaign performance, identify optimization opportunities, and implement best practices that improve engagement and conversion outcomes.
• Partner with track marketing teams, web teams, data strategy, admissions, and other key stakeholders to execute integrated marketing initiatives.
• Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long‑term customer value.
• Support campaign recaps and reporting efforts by providing insights and recommendations based on performance results.

What You’ll Bring

• Bachelor's degree from an accredited four‑year college or university.
• 1-3 years of experience in marketing, public relations, sports management, or a related field.
• Working knowledge of lifecycle marketing strategies and B2C email and SMS marketing best practices.
• Experience with marketing automation platforms and email campaign development preferred.
• Strong project management, organizational, and stakeholder communication skills.
• Ability to analyze campaign performance, interpret data, and make informed recommendations.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with project management and collaboration tools (e.g., Adobe Workfront) preferred.
• Self‑motivated, detail‑oriented, and passionate about marketing and sports.
• Ability to earn trust and collaborate effectively across multiple teams and departments.
• Ability to travel up to 5%, including select weekends and events, as business needs require.

Why This Role?

This is an opportunity to help shape how millions of fans experience NASCAR beyond race day. Through personalized, data-driven communications, you'll create meaningful connections that drive engagement, loyalty, and long‑term growth while helping NASCAR strengthen its position as the premier sports and entertainment brand. Your work will directly influence the fan journey, ensuring every interaction is relevant, impactful, and reflective of our fan‑first commitment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job‑related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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