Account Executive, Lifecycle Marketing

Paddock; Charlotte (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

NASCAR in Charlotte, NC is seeking an Account Executive, Lifecycle Marketing to shape personalized communications that deepen fan engagement across email, SMS, push, and direct mail. You will build, QA, and optimize campaigns, partner with internal teams, and drive fan journeys that boost loyalty and ticket sales.

The role emphasizes data-driven decision making, cross-functional collaboration, and the ability to translate performance insights into actionable optimizations.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 1–3 years of marketing experience with lifecycle strategies.
• Experience with email/SMS marketing and marketing automation.

Responsibilities

• Build, QA, execute, and optimize lifecycle campaigns across email, SMS, app notifications, and direct mail.
• Develop creative briefs and collaborate with teams to ensure accurate fan communications.
• Manage campaign timelines, reviews, and stakeholder collaboration for efficient delivery.
• Analyze campaign performance and implement optimization opportunities.
• Partner with cross-functional teams to execute integrated marketing initiatives.
• Ensure assets and experiences are optimized to drive engagement and ticket sales.
• Support campaign recaps and reporting with data-driven insights.

Skills

Lifecycle marketing

Campaign management

Data analysis

Marketing automation

Excel

PowerPoint

Project management

Stakeholder management

Collaboration

Education

Bachelor's degree

Tools

Adobe Workfront

Job description

# Account Executive, Lifecycle MarketingFull timeAt NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.NASCAR is seeking an experienced Account Executive, Lifecycle Marketing to:* Help shape personalized marketing experiences that deepen fan engagement and loyalty.* Drive omni-channel campaigns that connect fans to NASCAR events, content, and experiences.* Create meaningful customer journeys across email, SMS, app notifications, direct mail, and emerging lifecycle marketing channels.* Advance data-driven marketing strategies that increase customer lifetime value and support business growth....based in Charlotte, NC.### What You'll Do* Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, app/push notifications, direct mail, and other owned channels.* Develop creative briefs and collaborate with internal teams to deliver compelling, accurate, and consistent fan communications.* Manage campaign timelines, review processes, and stakeholder collaboration to ensure campaigns are delivered efficiently and effectively.* Analyze campaign performance, identify optimization opportunities, and implement best practices that improve engagement and conversion outcomes.* Partner with track marketing teams, web teams, data strategy, admissions, and other key stakeholders to execute integrated marketing initiatives.* Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long-term customer value.* Support campaign recaps and reporting efforts by providing insights and recommendations based on performance results.### What You'll Bring* Bachelor's degree from an accredited four-year college or university.* 1-3 years of experience in marketing, public relations, sports management, or a related field.* Working knowledge of lifecycle marketing strategies and B2C email and SMS marketing best practices.* Experience with marketing automation platforms and email campaign development preferred.* Strong project management, organizational, and stakeholder communication skills.* Ability to analyze campaign performance, interpret data, and make informed recommendations.* Proficiency in Microsoft Excel and PowerPoint.* Experience with project management and collaboration tools (e.g., Adobe Workfront) preferred.* Self-motivated, detail-oriented, and passionate about marketing and sports.* Ability to earn trust and collaborate effectively across multiple teams and departments.* Ability to travel up to 5%, including select weekends and events, as business needs require.## Why This Role?This is an opportunity to help shape how millions of fans experience NASCAR beyond race day. Through personalized, data-driven communications, you'll create meaningful connections that drive engagement, loyalty, and long-term growth while helping NASCAR strengthen its position as the premier sports and entertainment brand. Your work will directly influence the fan journey, ensuring every interaction is relevant, impactful, and reflective of our fan-first commitment.Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.Explore this opportunity and apply at www.careers.nascar.com (http://www.careers.nascar.com/).