Account Executive, Lifecycle Marketing

NASCAR; Charlotte (NC); Sur place; USD 65 000 - 90 000; Plein temps

Résumé du poste

NASCAR is looking for an experienced Account Executive, Lifecycle Marketing to craft personalized fan journeys and deepen engagement from Charlotte, NC. You will shape multi-channel programs and drive wins across email, SMS, app notifications, and direct mail.

Lead data-driven strategies to lift customer lifetime value, collaborate with track marketing, data strategy, and other teams, and help grow fan loyalty and ticket sales through precise, timely communications.

Qualifications

• Bachelor's degree from an accredited college or university.
• 1–3 years in marketing, PR, sports management, or related field.
• Working knowledge of lifecycle marketing and B2C email/SMS basics.
• Experience with marketing automation platforms and email campaign development preferred.

Responsabilités

• Build, QA, execute, and optimize lifecycle campaigns across email, SMS, app/push, direct mail, and owned channels.
• Develop briefs and collaborate with teams to deliver accurate, consistent fan communications.
• Manage campaign timelines, review processes, and stakeholder collaboration.
• Analyze performance, identify optimization opportunities, and implement best practices.
• Partner with track marketing, web, data strategy, admissions, and other stakeholders on integrated initiatives.
• Ensure assets and experiences drive engagement, tickets, and long-term value.
• Support campaign recaps and reporting with insights and recommendations.

Connaissances

Project management

Stakeholder communication

Data analysis

Campaign optimization

Formation

Bachelor's degree

Outils

Excel

PowerPoint

Adobe Workfront

Description du poste

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking an experienced Account Executive, Lifecycle Marketing to:

• Help shape personalized marketing experiences that deepen fan engagement and loyalty.


• Drive omni-channel campaigns that connect fans to NASCAR events, content, and experiences.


• Create meaningful customer journeys across email, SMS, app notifications, direct mail, and emerging lifecycle marketing channels.


• Advance data-driven marketing strategies that increase customer lifetime value and support business growth.


• based in Charlotte, NC.

What You'll Do

• Build, QA, execute, and optimize lifecycle marketing campaigns across email, SMS, app/push notifications, direct mail, and other owned channels.


• Develop creative briefs and collaborate with internal teams to deliver compelling, accurate, and consistent fan communications.


• Manage campaign timelines, review processes, and stakeholder collaboration to ensure campaigns are delivered efficiently and effectively.


• Analyze campaign performance, identify optimization opportunities, and implement best practices that improve engagement and conversion outcomes.


• Partner with track marketing teams, web teams, data strategy, admissions, and other key stakeholders to execute integrated marketing initiatives.


• Ensure campaign assets, links, and customer experiences are optimized to drive engagement, ticket sales, and long-term customer value.


• Support campaign recaps and reporting efforts by providing insights and recommendations based on performance results.

What You'll Bring

• Bachelor's degree from an accredited four-year college or university.


• 1-3 years of experience in marketing, public relations, sports management, or a related field.


• Working knowledge of lifecycle marketing strategies and B2C email and SMS marketing best practices.


• Experience with marketing automation platforms and email campaign development preferred.


• Strong project management, organizational, and stakeholder communication skills.


• Ability to analyze campaign performance, interpret data, and make informed recommendations.


• Proficiency in Microsoft Excel and PowerPoint.


• Experience with project management and collaboration tools (e.g., Adobe Workfront) preferred.


• Self-motivated, detail-oriented, and passionate about marketing and sports.


• Ability to earn trust and collaborate effectively across multiple teams and departments.


• Ability to travel up to 5%, including select weekends and events, as business needs require.

Why This Role?

This is an opportunity to help shape how millions of fans experience NASCAR beyond race day. Through personalized, data-driven communications, you'll create meaningful connections that drive engagement, loyalty, and long-term growth while helping NASCAR strengthen its position as the premier sports and entertainment brand. Your work will directly influence the fan journey, ensuring every interaction is relevant, impactful, and reflective of our fan-first commitment.

Behind every race weekend are talented people helping shape the future of sports and entertainment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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