Lifecycle Growth PM: Activate, Retain, Reengage

Cantina; San Francisco (CA); On-site; USD 175,000 - 250,000; Full time

Benefits offered by this job

Competitive salary & equity

Medical, dental, and vision insurance

42 days PTO including holidays and as

Parental leave & fertility support

401(k) retirement savings plan

Lifestyle spending account

Complimentary lunch and snacks

One Medical membership

Job summary

Cantina is hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. You will lead end-to-end journeys across email, push, and in-product messaging, shaping a deep-link landing experience and lifecycle strategy to boost activation, retention, and resurrection.

You will collaborate with Data and Engineering to launch, measure, and compound improvements, writing strategy, shipping journeys, and running experiments with senior

Qualifications

• 6+ years in product management, growth, lifecycle/CRM, or retention.
• Ownership of lifecycle or engagement programs with measurable impact.
• Strong quantitative fluency with SQL and BI tools.
• Hands-on experience with lifecycle/CRM platforms (Braze, Iterable, Customer.io).
• Rigorous experimentation judgment and metrics focus.
• Technical fluency across event/identity models, APIs, deep linking.

Responsibilities

• Own lifecycle strategy and roadmap across onboarding, activation, retention, resurrection, and monetization.
• Design, launch, and optimize templates and journeys via email, push, and in-product messaging.
• Improve message inventory, relevance, personalization, and per-user frequency.
• Build an evidence-based user journey using product analytics and qualitative signals.
• Design and run experiments (A/B tests, holdouts) and measure incremental value.
• Partner with Data to build measurement systems, dashboards, and readouts.
• Collaborate with Engineering to ship campaigns end-to-end with deep links.
• Define operating model for scalable lifecycle across teams.
• Present strategy to senior stakeholders with data-driven tradeoffs.

Skills

Lifecycle strategy

SQL

BI analytics

CRM platform

Experimentation

Cross-functional influence

Product management

Lifecycle marketing

Deep linking

Communication

Tools

Braze

Iterable

Customer.io

Mixpanel

Amplitude

Looker

Job description

Cantina is hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. You will lead end-to-end journeys across email, push, and in-product messaging, shaping a deep-link landing experience and lifecycle strategy to boost activation, retention, and resurrection.

You will collaborate with Data and Engineering to launch, measure, and compound improvements, writing strategy, shipping journeys, and running experiments with senior