Lifecycle Growth PM for AI Social Platform

Cantina Labs; San Francisco (CA); On-site; USD 175,000 - 250,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Company holidays

Parental leave

401(k) plan

Lifestyle stipend

Lunch and snacks

One Medical membership

Job summary

Cantina Labs in San Francisco is seeking a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. You’ll manage end-to-end journeys across email, push, and in-product messaging, and work with Data and Engineering to launch, measure, and compound improvements.

This hands-on role requires a proven track record in lifecycle/ CRM programs, strong SQL, and the ability to influence senior stakeholders across Product, Engineering, Data,

Qualifications

• 6+ years in product management, growth, lifecycle/CRM, or retention — ideally in a consumer mobile or AI product operating at scale.
• Demonstrated ownership of lifecycle or engagement programs that moved a real business metric with analysis to prove it.
• Strong quantitative fluency: write SQL and use BI tools to build funnels, cohorts, and retention curves.

Responsibilities

• Own the lifecycle strategy and roadmap for Cantina's owned channels across activation, continuation, retention, resurrection, and monetization.
• Design, launch, iterate, and optimize templates and journeys across email, push, and in-product messaging with deep-linked experiences.
• Execute experiments, measure impact, and collaborate with Data to build robust measurement systems.
• Partner with Engineering to ship campaigns end to end including triggers and personalization payloads.

Skills

Lifecycle strategy

SQL proficiency

BI tools

Braze/Iterable experience

Experimentation

APIs & deep linking

Cross-functional influence

Copywriting

AI product experience

Localization

Tools

Mixpanel

Amplitude

Looker

Hex

Customer.io

Job description

Cantina Labs in San Francisco is seeking a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. You’ll manage end-to-end journeys across email, push, and in-product messaging, and work with Data and Engineering to launch, measure, and compound improvements.

This hands-on role requires a proven track record in lifecycle/ CRM programs, strong SQL, and the ability to influence senior stakeholders across Product, Engineering, Data,