Lifecycle Growth Manager (Remote)

Cognito Forms; Columbia (SC); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401k retirement plan with company mark

Parental leave

Company-provided cell phone

Paid time off

Flexible work environment

Great team to work with

Job summary

Cognito Forms is seeking a Lifecycle Marketing Manager to own the customer journey from first touch to long-term retention. You’ll design full-funnel programs spanning acquisition, activation, engagement, and retention, partnering with Product, Sales, and CS to drive activation and expansion.

You’ll build automated email and in-app journeys, segment users, run experiments, and translate metrics into actionable growth ideas in a remote-capable, PLG environment.

Qualifications

• 3–5 years of experience in lifecycle, retention, CRM, or email marketing, ideally at a SaaS or PLG company.
• Proven track record designing and managing automated, multi-channel lifecycle campaigns (email, in-app, and beyond).
• Strong analytical skills — comfortable pulling and interpreting data to guide strategy, not just report on results.
• Hands‑on experience with marketing automation platforms and CRM tools.
• Experience with segmentation, A/B testing, and funnel/cohort analysis.
• Excellent written communication skills; you can write compelling lifecycle copy or brief others effectively.
• A self‑starter mentality — comfortable owning a broad mandate and prioritizing independently in a remote environment.
• Bonus: experience in a PLG (product-led growth) or self‑serve SaaS environment.

Responsibilities

• Own and evolve lifecycle marketing strategy across the full funnel: acquisition nurture, trial/onboarding activation, engagement, retention, and expansion/upsell.
• Design, build, and optimize automated email and in-app messaging journeys that guide users toward key activation and retention milestones.
• Segment our user base by behavior, plan type, and lifecycle stage to deliver relevant, timely messaging at scale.
• Partner with Product, Sales, and Customer Success to identify lifecycle moments (trial start, key feature adoption, renewal, churn risk) and build programs around them.
• Continuously test and iterate on messaging, timing, channels, and triggers to improve conversion, activation, and retention rates.
• Define, track, and report on core lifecycle metrics (activation rate, trial-to-paid conversion, retention/churn, expansion revenue) and translate data into actionable recommendations.
• Maintain a testing roadmap and bring a strong experimentation mindset to everything you ship.
• Collaborate with content, design, and product marketing to ensure lifecycle messaging reflects brand voice and product positioning.

Skills

Lifecycle marketing

CRM tools

Email marketing

Analytics

Marketing automation

A/B testing

Remote work

Tools

Marketing automation platforms

CRM tools

Job description

Cognito Forms is seeking a Lifecycle Marketing Manager to own the customer journey from first touch to long-term retention. You’ll design full-funnel programs spanning acquisition, activation, engagement, and retention, partnering with Product, Sales, and CS to drive activation and expansion.

You’ll build automated email and in-app journeys, segment users, run experiments, and translate metrics into actionable growth ideas in a remote-capable, PLG environment.