Lifecycle Growth Marketing Manager — SaaS

The Expert Institute; Milwaukee (WI); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading consulting and insights platform seeks a creative Lifecycle Marketing Manager in Milwaukee, WI. This position involves optimizing multi-channel marketing campaigns to convert prospects into customers. The ideal candidate has 4-7 years of B2B marketing experience, strong HTML/CSS skills, and expertise in marketing automation platforms such as Hubspot and Marketo. It is an exciting opportunity to drive growth and engagement in a fast-paced environment.

Qualifications

• 4–7 years of experience in B2B marketing, preferably in SaaS or legal tech.
• Hands-on experience with HTML/CSS and Liquid or similar languages.
• Strong experience with marketing automation platforms required.

Responsibilities

• Own communication across all channels, including email and social media.
• Produce email marketing campaigns and nurture programs end-to-end.
• Segment audiences and personalize messaging to improve conversion.

Skills

B2B marketing

HTML/CSS

Marketing automation

A/B testing

Strong analytical skills

Tools

Customer.io

Hubspot

Marketo

Braze

Salesforce CRM

Job description

A leading consulting and insights platform seeks a creative Lifecycle Marketing Manager in Milwaukee, WI. This position involves optimizing multi-channel marketing campaigns to convert prospects into customers. The ideal candidate has 4-7 years of B2B marketing experience, strong HTML/CSS skills, and expertise in marketing automation platforms such as Hubspot and Marketo. It is an exciting opportunity to drive growth and engagement in a fast-paced environment.