Lifecycle Growth Marketing Manager

Rozgoo; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Vercel is seeking a Growth Marketing Manager to design and execute multi-channel programs guiding developers and enterprise customers through onboarding, adoption, retention, and expansion. You will join the Growth Product Team and collaborate with Demand Gen, Product Marketing, and Data to deliver personalized lifecycle communications at scale.

This high-visibility role influences revenue and customer engagement, with opportunities to shape GTM strategy and cross-functional alignment across

Qualifications

• Experience designing end-to-end lifecycle campaigns across channels.
• Ability to segment audiences and personalize messages at scale.
• Proven track record with data-driven optimization and experimentation.

Responsibilities

• Lead end-to-end lifecycle campaigns across email, in-app, and other channels to drive activation and retention.
• Develop segmentation and personalization strategies and customer journey maps.
• Build automated workflows with triggers, A/B testing, and data-driven optimizations.
• Measure campaign performance and surface insights for improvement.
• Align lifecycle marketing with Sales and Customer Success goals within GTM strategy.
• Collaborate on creative content and coordinate with product marketing and demand gen.

Skills

Lifecycle marketing

Email campaigns

Segmentation & personalization

A/B testing & optimization

Cross-functional collaboration

Job description

Vercel is seeking a Growth Marketing Manager to design and execute multi-channel programs guiding developers and enterprise customers through onboarding, adoption, retention, and expansion. You will join the Growth Product Team and collaborate with Demand Gen, Product Marketing, and Data to deliver personalized lifecycle communications at scale.

This high-visibility role influences revenue and customer engagement, with opportunities to shape GTM strategy and cross-functional alignment across