Growth Marketing Manager, Agent Stack

Rozgoo; Austin (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Vercel is seeking a Growth Marketing Manager to design and execute multi-channel programs guiding developers and enterprise customers through onboarding, adoption, retention, and expansion. You will join the Growth Product Team and collaborate with Demand Gen, Product Marketing, and Data to deliver personalized lifecycle communications at scale.

This high-visibility role influences revenue and customer engagement, with opportunities to shape GTM strategy and cross-functional alignment across

Qualifications

• Experience designing end-to-end lifecycle campaigns across channels.
• Ability to segment audiences and personalize messages at scale.
• Proven track record with data-driven optimization and experimentation.

Responsibilities

• Lead end-to-end lifecycle campaigns across email, in-app, and other channels to drive activation and retention.
• Develop segmentation and personalization strategies and customer journey maps.
• Build automated workflows with triggers, A/B testing, and data-driven optimizations.
• Measure campaign performance and surface insights for improvement.
• Align lifecycle marketing with Sales and Customer Success goals within GTM strategy.
• Collaborate on creative content and coordinate with product marketing and demand gen.

Skills

Lifecycle marketing

Email campaigns

Segmentation & personalization

A/B testing & optimization

Cross-functional collaboration

Job description

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what's next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you're building our products, supporting our customers, growing our community, or shaping our story, you'll help define what comes next.

About the Role:

As a Growth Marketing Manager, you'll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel's products.

You'll partner closely with the Growth Product Team, Demand Generation, Product Marketing, Data to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement.

What You Will Do:

• End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption and long-term retention.
• Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty.
• Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations.
• Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement.
• Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel's broader GTM strategy.
• Creative and content collaboration, partner