Global Integrated Campaigns Manager – SaaS & DevTools

Vercel Inc.; San Francisco (CA); On-site; USD 133,000 - 163,000; Full time

Benefits offered by this job

Equity

Healthcare

Mentorship & events

Flexible time off

WFH budget

Job summary

Vercel Inc. is seeking an Integrated Campaign Manager to drive global, multi-channel campaigns that accelerate awareness, adoption, and pipeline for our platform and developer tools.

The role reports to the Head of Integrated Marketing and blends developer-friendly storytelling with enterprise messaging across the full funnel from first touch to revenue. You will collaborate with Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales to unify channel efforts into a

Qualifications

• 4+ years of business-to-business (B2B) marketing experience.
• 2+ years leading integrated or demand generation campaigns at a developer tools, cloud infrastructure, or technical software as a service (SaaS) company.
• Owned full-funnel campaigns with pipeline and revenue results you can cite.
• Reported campaign ROI to marketing leadership.

Responsibilities

• Own the strategy, planning, and execution of global integrated campaigns, from big idea through channel activation, measurement, and iteration.
• Translate product and business priorities into campaign narratives and messaging for developers, full-stack teams, product leaders, and enterprise buyers.
• Orchestrate paid, owned, and earned programs with Growth, Digital, and Performance Marketing so every touchpoint tells one story.
• Report on campaign performance across awareness, adoption, and pipeline.

Skills

Integrated campaigns

Demand generation

Full-funnel campaigns

ROI reporting

Tools

Salesforce

Job description

Vercel Inc. is seeking an Integrated Campaign Manager to drive global, multi-channel campaigns that accelerate awareness, adoption, and pipeline for our platform and developer tools.

The role reports to the Head of Integrated Marketing and blends developer-friendly storytelling with enterprise messaging across the full funnel from first touch to revenue. You will collaborate with Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales to unify channel efforts into a