Lifecycle Growth Manager (Product-Led SaaS)

Midwest Startups; Chicago (IL); Ibrido; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Unlimited PTO

Descrizione del lavoro

Continuum is hiring a Lifecycle Marketing Manager to own programs that attract users, onboard them, and convert free users into paying customers across our product suite. You will partner with Product, Engineering, Content, Sales, and Customer Success to design email, SMS, in-app messaging, and push campaigns that move users from signup to activation and expansion.

You will build data‑driven journeys, run experiments, and track activation, retention, and paid conversion metrics in a fast‑paced

Competenze

• 4–7+ years of lifecycle or growth marketing experience in SaaS or marketplace settings.
• Experience building lifecycle programs for self‑serve, product‑led growth products.
• Strong understanding of onboarding, activation, paid conversion, retention, and expansion metrics.

Mansioni

• Develop and manage lifecycle programs across acquisition, onboarding, activation, paid conversion, retention, reactivation, and expansion.
• Map customer journeys with Product to define activation milestones and pinpoint drop-off points.
• Build automated campaigns across email, SMS, in-app messaging, and push notifications based on behavior and lifecycle stage.
• Create onboarding programs to drive setup, first actions, and repeat usage.
• Develop reactivation and upgrade programs to boost retention and revenue.
• Collaborate with Product and Engineering to define events, data, and targeting for campaigns.
• Own campaign execution from segmentation to testing and reporting, with clear hypotheses and learnings.

Conoscenze

Lifecycle marketing

Product-led growth

SaaS marketing

Campaign automation

Data analysis

Cross-functional collaboration

Formazione

Bachelor's degree in Marketing or related field

Strumenti

HubSpot (CRM)

Mixpanel

In-app messaging tools

Descrizione del lavoro

Continuum is hiring a Lifecycle Marketing Manager to own programs that attract users, onboard them, and convert free users into paying customers across our product suite. You will partner with Product, Engineering, Content, Sales, and Customer Success to design email, SMS, in-app messaging, and push campaigns that move users from signup to activation and expansion.

You will build data‑driven journeys, run experiments, and track activation, retention, and paid conversion metrics in a fast‑paced