Lifecycle Marketing Manager

Midwest Startups; Chicago (IL); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Unlimited PTO

Job summary

Continuum is hiring a Lifecycle Marketing Manager to own programs that attract users, onboard them, and convert free users into paying customers across our product suite. You will partner with Product, Engineering, Content, Sales, and Customer Success to design email, SMS, in-app messaging, and push campaigns that move users from signup to activation and expansion.

You will build data‑driven journeys, run experiments, and track activation, retention, and paid conversion metrics in a fast‑paced

Qualifications

• 4–7+ years of lifecycle or growth marketing experience in SaaS or marketplace settings.
• Experience building lifecycle programs for self‑serve, product‑led growth products.
• Strong understanding of onboarding, activation, paid conversion, retention, and expansion metrics.

Responsibilities

• Develop and manage lifecycle programs across acquisition, onboarding, activation, paid conversion, retention, reactivation, and expansion.
• Map customer journeys with Product to define activation milestones and pinpoint drop-off points.
• Build automated campaigns across email, SMS, in-app messaging, and push notifications based on behavior and lifecycle stage.
• Create onboarding programs to drive setup, first actions, and repeat usage.
• Develop reactivation and upgrade programs to boost retention and revenue.
• Collaborate with Product and Engineering to define events, data, and targeting for campaigns.
• Own campaign execution from segmentation to testing and reporting, with clear hypotheses and learnings.

Skills

Lifecycle marketing

Product-led growth

SaaS marketing

Campaign automation

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot (CRM)

Mixpanel

In-app messaging tools

Job description

Continuum · Chicago area · Full-time, hybrid Reports to: Head of Marketing Works closely with: Product, Engineering, Content, Sales, Customer Success

About Continuum Continuum is disrupting an untapped, winner-take-all, $22B+ market of B2B reverse logistics. We are the first and only network-deployed platform that solves complex multi-party returns, warranties, and repairs across supply chains. Our mission: if a product moves up the supply chain in B2B distribution or manufacturing, we own it.

The role We’re looking for a Lifecycle Marketing Manager to own programs that attract users, help them get value from our products, and turn early adoption into ongoing usage and revenue. Product-led growth is a core part of Continuum’s growth strategy. This person will build the marketing programs that move users from initial interest and signup through onboarding, activation, paid conversion, retention, and expansion across our products. This role requires someone who can think strategically about the customer journey and build the campaigns, triggers, and experiments that improve it. We’re looking for someone who understands how product usage connects to customer value and can identify what users need to do next, what might be holding them back, and how marketing can help. You’ll partner closely with Product to build coordinated experiences across email, SMS, in-app messaging, push notifications, and other relevant channels. You’ll also develop and test acquisition programs across communities, industry creators, referrals, and paid channels to bring the right users into our products. The right person brings strong judgment, hands‑on campaign experience, analytical discipline, and a focus on measurable growth. This is a hands‑on role in a fast‑moving startup environment. You must be comfortable building programs from scratch, working with incomplete data, managing technical dependencies, and taking ownership from initial hypothesis through execution and results.

Responsibilities

Develop and manage lifecycle marketing programs across acquisition, onboarding, activation, paid conversion, retention, reactivation, and expansion.

• Partner closely with Product to map customer journeys, define meaningful activation milestones, and identify where users stall or drop off.
• Build and optimize automated campaigns across email, SMS, in-app messaging, and push notifications based on user behavior, account attributes, and lifecycle stage.
• Create onboarding programs that help users complete setup, take their first meaningful action, and build repeat usage.
• Develop programs that bring inactive users back, help stalled users make progress, and encourage trial or free users to become paying customers.
• Identify opportunities for upgrades, cross‑sell, and broader adoption based on product usage and customer needs.
• Develop and test acquisition programs across relevant communities, industry creators, referral programs, paid advertising, and retargeting.
• Build referral and sharing programs that encourage users to introduce Continuum to colleagues, customers, and business partners.
• Partner with Product and Engineering to define the events, attributes, integrations, and data needed for targeting, campaign triggers, and measurement.
• Own campaign execution, including segmentation, copy, workflow configuration, quality assurance, testing, and reporting.
• Run structured experiments to improve conversion and retention, using clear hypotheses, success measures, and documented learnings.
• Track and report on acquisition quality, activation rates, time to value, paid conversion, retention, expansion, and revenue contribution.
• Coordinate with Content, Sales, and Customer Success to create consistent messaging and clear handoffs when users need additional support or a sales conversation.

Qualifications

4–7+ years of experience in lifecycle marketing, growth marketing, product marketing, product‑led growth marketing, or a related role.

• Experience building lifecycle programs for a self‑service, product‑led, SaaS, marketplace, or app‑based business.
• Experience building behavior‑based segments, automated journeys, and triggered campaigns.
• Strong understanding of onboarding, activation, paid conversion, retention, and expansion metrics.
• Experience working closely with Product and Engineering on event tracking, customer data, and in‑product experiences.
• Ability to analyze funnels and user cohorts, identify opportunities, and translate findings into specific experiments.
• Strong copywriting skills, with the ability to write concise messages that help users take action.
• Experience testing acquisition, referral, community, creator, or paid programs and evaluating the quality of the users they bring in.
• Strong project management skills and attention to detail, including campaign testing and quality assurance.
• Comfortable working in a fast‑paced startup environment and driving work forward independently.
• Experience serving contractors, small businesses, wholesale distributors, or supply chain audiences is a plus.

Traits We’re Looking For

Analytical and curious about user behavior

• Proactive and resourceful
• Strong sense of ownership and urgency
• Comfortable balancing strategy with hands‑on execution
• Thoughtful about message timing, relevance, and frequency
• Creative problem‑solver
• Clear and collaborative communicator
• Comfortable working through technical dependencies
• Disciplined about testing and learning
• Focused on customer value and measurable growth

Why join Continuum?

• Execute product‑led growth. Product‑led growth is a core part of Continuum’s growth strategy. You’ll help shape and execute the programs that move users from first signup to paying customer.
• See your impact in the numbers. Activation, paid conversion, retention, and expansion are all measurable. Every experiment you run teaches us something and moves the business forward.
• You’ll work alongside experienced operators. This is a team of people who have built and scaled before. You’ll be sharpened by peers who challenge you, and you’ll partner directly with Product and Engineering to shape the experiences users see.
• A genuine moat. No single manufacturer, distributor, or point tool can replicate a network‑deployed platform. Every user you bring in makes it stronger.

Compensation and benefits

• Annual bonus: Paid on top of base salary.
• Benefits: A comprehensive benefits plan, including health insurance and unlimited PTO.

This range reflects our good‑faith estimate of the base salary for this role. Where an offer lands within it depends on experience, skills, and scope. We have flexibility for the right candidate: if your background fits a more senior level, we’ll talk with you about that level and its pay range.

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