Lifecycle Growth Manager: Onboarding to Retention

Digi-Key Electronics; Bloomington (IN); On-site; USD 78,000 - 108,000; Full time

Job summary

DigiKey Electronics in Bloomington, IN is seeking a Lifecycle Marketing Manager to design and optimize customer journeys across onboarding, engagement, retention, and reactivation. You will partner with analytics and MarTech teams to define audiences, test strategies, and drive revenue growth through personalized lifecycle programs.

The role emphasizes cross-functional collaboration with marketing, data, and sales teams, plus hands-on analysis of customer data and KPIs to improve lifetime value

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-4 years of B2B eCommerce, distribution, manufacturing, technology, or another complex customer and product environment.
• Experience with CDP, segmentation, personalization, or journey orchestration.
• Analytical collaboration with analysts or data scientists.
• Experience using testing and measurement to improve journeys or retention.
• Experience incorporating voice-of-customer into lifecycle strategies.
• Excellent communication and collaboration, influencing cross-functional teams.
• Strong project management and ability to multi-task in a fast-paced environment.

Responsibilities

• Develop and manage customer lifecycle strategies across onboarding, engagement, first-to-second purchase, retention, reactivation, and win-back.
• Maintain a lifecycle roadmap prioritizing customer needs to increase revenue, repeat purchase, digital adoption, retention, and lifetime value.
• Identify gaps across lifecycle stages and recommend programs to improve customer progression and engagement.
• Lead development and optimization of coordinated lifecycle programs across relevant marketing touchpoints.
• Define actionable customer audiences using lifecycle stage, account and customer attributes, engagement signals, digital behavior, purchase history, product interest, and value indicators.
• Partner with Analytics, Data, and MarTech teams to validate audience definitions, data availability, and activation requirements.
• Design differentiated journeys for prospects, first-time purchasers, active customers, at-risk customers, and lapsed customers.
• Apply behavioral triggers, progressive profiling, personalization, and testing to improve journey relevance and performance.
• Use customer, behavioral, transactional, and campaign data to identify lifecycle opportunities, friction points, and customer risks.
• Define program objectives, KPIs, baselines, targets, and reporting requirements.
• Partner with analytics and data teams to evaluate lifecycle movement, repeat purchase, retention, reactivation, digital engagement, and customer value.
• Develop test-and-learn plans and translate results into optimization recommendations.
• Communicate customer insights, program performance, risks, and recommended actions to stakeholders.
• Lead cross-functional lifecycle initiatives by establishing clear goals, roles, timelines, dependencies, and measures of success.
• Build alignment with marketing channels and key eCommerce, analytics, data, MarTech, sales, and customer support partners.
• Facilitate lifecycle planning, journey-mapping, and performance-review discussions.
• Document journey requirements, audience logic, KPI definitions, testing results, and optimization decisions.
• Ensure lifecycle programs follow applicable consent, privacy, accessibility, brand, and data-governance requirements.

Skills

Lifecycle marketing

Customer segmentation

Personalization

Journey orchestration

Customer analytics

A/B testing

Voice of customer

Cross-functional collaboration

Project management

Communication skills

Education

Bachelor's Degree in Marketing, Business, or a related field

Tools

Customer Data Platform

Job description

DigiKey Electronics in Bloomington, IN is seeking a Lifecycle Marketing Manager to design and optimize customer journeys across onboarding, engagement, retention, and reactivation. You will partner with analytics and MarTech teams to define audiences, test strategies, and drive revenue growth through personalized lifecycle programs.

The role emphasizes cross-functional collaboration with marketing, data, and sales teams, plus hands-on analysis of customer data and KPIs to improve lifetime value