Customer Lifecycle Architect

DigiKey Electronics; BLOOMINGTON (MN); On-site; USD 78,000 - 108,000; Full time

Job summary

DigiKey Electronics in Bloomington, MN seeks a Customer Lifecycle Manager to lead data-driven strategies that strengthen relationships, satisfaction, and lifetime value across onboarding, engagement, retention and win-back.

You will partner with Analytics, Data, and MarTech, design journeys for different customer states, apply personalization and testing, and ensure programs meet privacy and governance requirements.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• 3-4 years of experience in B2B eCommerce, distribution, manufacturing, technology, or another complex customer environment.
• Experience with customer data platforms, segmentation, personalization, or journey orchestration.
• Working knowledge of customer analytics and partnering with analysts or data scientists.
• Experience using testing and measurement to improve journeys or retention programs.
• Experience incorporating voice-of-customer research into lifecycle strategies.
• Excellent communication and collaboration skills; strong cross-functional influence.
• Strong project management skills and ability to manage multiple priorities.

Responsibilities

• Develop and manage customer lifecycle strategies across onboarding, engagement, retention, and win-back."
• Maintain a lifecycle roadmap to increase revenue, repeat purchases, and customer lifetime value.
• Define audiences and journeys using behavior, engagement, and purchase history.
• Partner with Analytics, Data, and MarTech teams to validate data availability and activation.
• Lead cross-functional lifecycle initiatives with clear goals, timelines, and governance.

Skills

Lifecycle marketing

Audience segmentation

Personalization

Journey orchestration

A/B testing

Cross-functional collaboration

Data-driven decision making

Project management

Education

Bachelor's degree in Marketing or related field

Job description

DigiKey Electronics in Bloomington, MN seeks a Customer Lifecycle Manager to lead data-driven strategies that strengthen relationships, satisfaction, and lifetime value across onboarding, engagement, retention and win-back.

You will partner with Analytics, Data, and MarTech, design journeys for different customer states, apply personalization and testing, and ensure programs meet privacy and governance requirements.