Customer Lifecycle Growth Manager

DigiKey; BLOOMINGTON (MN); On-site; USD 78,000 - 108,000; Full time

Job summary

DigiKey is seeking a Customer Lifecycle Manager to lead data-driven strategies that strengthen customer relationships across the lifecycle, from onboarding to win-back. The role emphasizes cross-functional collaboration with Marketing, Analytics, Data, and MarTech to drive engagement and growth.

You will define audiences, design journeys, set KPIs, and translate insights into optimized programs while ensuring compliance with privacy and data governance.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-4 years of experience in B2B eCommerce, distribution, manufacturing, or a similar environment.
• Experience with customer data platforms, segmentation, personalization, or journey orchestration.
• Strong analytics partnership with analysts or data scientists.

Responsibilities

• Develop and manage lifecycle strategies across onboarding, engagement, retention, and win-back.
• Define actionable audiences using lifecycle stage, attributes, and behavior.
• Partner with Analytics, Data, and MarTech teams to validate data and activation.
• Lead cross-functional lifecycle initiatives with clear goals and timelines.

Skills

Lifecycle strategy

Segmentation

Personalization

Analytics collaboration

Project management

Cross-functional collaboration

Testing & measurement

Education

Bachelor's Degree in Marketing/Business

Tools

CDP platforms

Journey orchestration tools

Job description

DigiKey is seeking a Customer Lifecycle Manager to lead data-driven strategies that strengthen customer relationships across the lifecycle, from onboarding to win-back. The role emphasizes cross-functional collaboration with Marketing, Analytics, Data, and MarTech to drive engagement and growth.

You will define audiences, design journeys, set KPIs, and translate insights into optimized programs while ensuring compliance with privacy and data governance.